Kim Jae-joong’s iNKODE Secures 12 Billion Won for Global Expansion
Mar 21, 2025
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Encode announced on the 21st that it has attracted 12 billion won worth of investment in the form of club deals from Stick Ventures, CJ Investment, SL Investment, and Mirae Asset Venture Investment. Encode aims to grow into a global content company leading K-pop and K-culture through this investment.
Founded in May 2023 by Kim Jae-joong and former Cube Vice President Roh Yoon-sang, Incode is showing rapid growth in less than two years since its establishment. In particular, girl group Say My Name, which debuted last year centered on Kim Jae-joong, the chief strategy officer (CSO), attracted attention by more than doubling its initial sales in five months after its debut, and is emerging as a global rookie ahead of Japanese fan meetings and Hong Kong performances in April.
In the second half of the year, the boy group is expected to launch, and the actor lineup is also rapidly expanding. In addition to the existing actors such as Shin Soo-hang, Jeong Si-hyun, and Song Woo-joo, various stars such as Nicole (Kara), Kim Min-jae, and Lee Ji-hoon have recently joined, speeding up the securing of actor IP.
CEO Noh Yoon-sang said, `We will become a value-oriented enterprise centered on competitive global IP", and presented a blueprint to grow a presence in the global market through systematic K-pop development and content expansion.
mj.cho@sportschosun.com
