Kim Soo-hyun Faces Multiple Endorsement Cancellations
Mar 15, 2025
|
On the 15th, beauty brand Dinto decided to terminate the advertising model contract with Kim Soo-hyun on its official SNS" he said.
Kim Soo-hyun's Dinto model contract period is until August 2025, and although there are still five months left, the contract is terminated early due to rumors of dating Kim Sae-ron.
"After confirming the agency's position on the previous day, we determined that it was a serious reason to make it difficult to fulfill the advertising model contract," Dinto explained, "We are officially in the process of terminating the relevant contract through an attorney."
On the 14th, Kim Soo-hyun was also out of the luxury Prada as Ambassador.
Prada Client Services said "We inform you that we have decided to terminate the contract with Kim Soo-hyun in consideration of the importance of the issue. As part of the headquarters' decision, the termination of the contract has been decided at this time."
In addition, only photos of Kim Soo-hyun disappeared from Shinhan Financial Group's official SNS.
Shinhan Financial Group deleted a photo of actor Kim Soo-hyun from its official account, which it posted with national table tennis team member Shin Yoo-bin.
Shinhan Financial Group selected actor Kim Soo-hyun as its asset management brand model in June last year and even used Shinhan Financial Group Vietnam as its group brand ambassador. Shinhan Financial Group's appointment of a representative model for a group company has drawn attention for the first time in 13 years. It is known that there is still an advertising contract period between Kim Soo-hyun and Shinhan Premier Asset Management.
In addition, Homeplus, a large retail company that had been watching until yesterday, has deleted the main photo of Kim Soo-hyun's whole body that appears on the first screen of the application.
Eider and Shabu All Day, which are modeled by Kim Soo-hyun, also deleted Kim Soo-hyun's photo from their channels, and CJ Foodville also decided not to renew their contract ahead of the end of their Tous Les Jours model contract with Kim Soo-hyun in the middle of this month.
|
In the end, Kim Soo-hyun's agency, the gold medalist, distributed a nine-page statement on the 14th "Kim Soo-hyun and Kim Sae-ron dated from the summer of 2019 to the fall of 2020 after Kim Sae-ron became an adult"
He also denied that he urged Kim Sae-ron to repay his debt.
Later, Kim Saeron's mother issued a statement, and Kim Soo-hyun's agency "I want to meet and talk with my mother."," he said again.
narusi@sportschosun.com
