Blitzway changes name to 'Entertainment'...Joo Ji-hoon and Chun Woo-hee are making a full-fledged foray into global expansion
Apr 30, 2025
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Blitzway Entertainment announced on March 28 that it will decide to change its name through a regular shareholders' meeting and begin a new strategy centered on artist IP and content production. This name change is a strategic decision to enhance corporate image, diversify business, and strengthen its identity as a content company.
Blitzway, which has established its position in the global high-end figure market with sophisticated molding technology and visual branding capabilities, will expand to a system that encompasses the entire content industry, including dramas, movies, and entertainment, while maintaining its existing figure business. In particular, it is speeding up the establishment of an integrated system that organically connects artists' management, production, and global distribution.
Recently, the global performance of actors is also becoming visible. Joo Ji-hoon, who hit the big screen with the Netflix series `Centers of Severe Trauma,' confirmed his appearance as the lead role in the live-action series of the webtoon original `The Empress of Re-marriage. Chun Woo-hee will return with his new work `My Youth' with Song Joong-ki, following his domination of the top ranks of Netflix's global rankings with 'The Eight Show' and 'Not a Hero'. Woo Do-hwan is targeting global fans by predicting sophisticated action and emotional acting with Season 2 of 'Hunt Dogs'.
The drama production sector will also be expanded. The affiliated production company Blitzway Productions is planning a number of new works, including revenge plays, mysteries, and youth, along with a number of writers, including Yoo Bo-ra, author of 『Secret" and Jang Hong-cheol. After producing tvN 'Love on a Single Tree Bridge' last year, this year, it started producing a one-act drama with the support of the Korea Creative Content Agency, and is also actively discussing co-production with domestic broadcasters and global OTT.
Bae Sung-woong, Chairman of the Board of Directors, said, "This change of name is a strategic leap forward to meet the changing content market. We will further strengthen our global competitiveness with a new growth model that combines story-oriented content and artist IP." he said.
mj.cho@sportschosun.com
