"After appearing in Jong-guk, orders increase, and I do everything myself." Song Ji-hyo, who gained momentum in the underwear business that she prepared for eight years, has been resilient
May 04, 2025
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Released for the first time on the 3rd on YouTube channel 'Easy World'! Song Ji-hyo's vlog. The life of Nina Song CEO's video shows the daily life of leading Song Ji-hyo's underwear brand 'Nina Song'. In the video, Song Ji-hyo visited the Dongdaemun Fabric Market, checked the whereabouts, participated in the foundation, and played a detailed role as CEO.
On this day, Ji Seok-jin also visited Song Ji-hyo's office. During a conversation with employees, one employee said "Sales are rising after the brand was introduced on Kim Jong-guk's YouTube channel "Jong-guk "Jong-guk " to boost the brand's growth. Ji Seok-jin said "I heard Jihyo runs 100% alone. I didn't get invested, I didn't just model," he said, admiring Song Ji-hyo's sincerity. In fact, he presented his wife with Song Ji-hyo's pajamas and made her laugh by saying "I only wear that."
Song Ji-hyo said in the video, "'There are many people who think I only model' and "I'm also designing myself, and thinking about how to select and sell materials." I want to make really comfortable underwear for women" he said.
Yoo Jae-seok previously mentioned on the show that `Jihyo started with one or two orders a day, and I'm worried.' Ha-ha also comforted and delivered a message of support, saying `It's all like that at first.'
Song Ji-hyo launched the brand 'Nina Song' in December last year. "I've been preparing for it for eight yearsHe said, "We are developing our own brand after a long preparation, such as going around Dongdaemun Market, touching the material, and even taking a photo shoot wearing it.
mj.cho@sportschosun.com
