SM Entertainment Acquires Stake in Great M to Strengthen Global Reach with 82MAJOR
May 23, 2025
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SM will complete the acquisition of Great M shares on the 27th through an equity transfer contract and promote the growth of 82MAJOR with Great M CEO Kim Young-sun.
The investment was decided by noting the ability and growth potential of individual artists as well as the production ability of CEO Kim Young-sun, who led a number of projects at FNC Entertainment to success, and the musical direction pursued by 82MAJOR can create synergy with SM's multi-label strategy.
In particular, it was the first time to expand the multi-label strategy, one of the key elements of SM's 'SM 3.0' strategy, to external investment, and it was implemented as one of the processes in which various production centers and labels develop and operate IP independently with autonomy. Through this, SM's strategy is to strengthen the sustainability and global competitiveness of its business by expanding its quality IP production capabilities and expanding its musical spectrum.
GreatM is a label established in March 2020 by CEO Kim Young-sun, a former managing director of FNC Entertainment, who recruited trainees upon its establishment and debuted a six-member boy group '82MAJOR on October 11, 2023, after three years of preparation. '82MAJOR' is a combination of country number 82 and 'Major' and contains the ambition of becoming a major player in the world beyond Korea.
82MAJOR is a team that presents hip-hop-based music, has musical capabilities such as members participating in writing and composing, and has also revealed their presence in the global market, entering the Billboard chart a year after their debut.
In addition, 82MAJOR is actively promoting the title song of its third mini-album 'TAKEOVER' in April, expanding its fandom with stable live skills and outstanding performances, and is drawing attention from music fans around the world as it is about to meet with North American fans through a solo tour of the U.S. in June.
SM plans to expand musical diversity and experimentation through domestic and international label acquisitions and investments, and diversify its influence and revenue sources in the global market.
soulhn1220@sportschosun.com
