60 Billion annual sales of Song Jeong-hoon There are 600 cup rice stores in the U.S. for the first time in 12 years. (Danggui)
Jun 27, 2025
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KBS 2TV 'The boss's ears are donkey ears' (director Ahn Sang-eun/hereinafter 'Sadanggui'), which will be broadcast on the 29th (Sun), will feature sexy hot boss Song Jeong-hoon, who visited the studio for Sadanggui in Utah, to reveal the background of global success with one cup rice with unrivalled energy and confidence.
When Song Jeong-hoon appeared in the studio on this day, everyone was surprised by his casual appearance. Appearing in a hip-hop style, he is always like this 365 days, except for funerals", capturing Jeon Hyun-moo, Kim Sook, and Park Myung-soo at once with a lively appearance. He then said "Currently, annual sales are 60 billion. There are 60 stores in the U.S. and 200 in Indonesia, and now we're looking to enter Dubai and Canada," he says, expressing admiration for his sexy business skills.
In particular, Noh Hee-young, a brand consultant who came to Korea as a special MC for President Song Jeong-hoon, who came to Korea for Sadanggui from Utah, nodded, saying, `You are doing business in a very family way.'", acknowledging the passionate atmosphere of boss Song Jeong-hoon, who had no choice but to succeed globally. In response, Song Jeong-hoon "Cup rice is abroad, not Korea, so there is a premium." There are already too many chicken stores in Korea. "I'm not confident in Korea." He modestly reveals the reason why he does not enter Korean stores, drawing attention.
In response, boss Lee Soon-sil, who dreams of opening a store, says "I learned a lot from CEO Song" " and "I'm going to enter the U.S. too" is a rumor.
The secret of Song Jeong-hoon, the myth of cup rice that started in a food truck 12 years ago and caused a global cup rice syndrome, will be revealed on this week's broadcast 'Danggui'.
Meanwhile, KBS 2TV 'The boss's ears are donkey ears' airs every Sunday at 4:40 p.m.
anjee85@sportschosun.com
