Group 2 Giant Seo Jang-hoon turned out to be a diamond spoon.."The richest family in Daegu"

Jun 17, 2025

Group 2 Giant Seo Jang-hoon turned out to be a diamond spoon..'The richest family in Daegu'



'Daegu Manufacturing Legend'Shin Hong-sik will appear on'Neighbor's Millionaire' and reveal the hidden story of entering a 100-year-old hanok with a separate cafe. Seo Jang-hoon is surprised by finding roots that he did not know through 'The Neighbor Millionaire'.

On the 18th (Wednesday), EBS and E-Channel co-production 'Seo Jang-hoon's neighbor's millionaire' (hereinafter 'neighbor's millionaire') will visit Daegu's famous rich neighborhood 'Jin Alley'. There, the Byeoldabang, which is located in a 100-year-old old house, catches the eye by showing off the perfect harmony of the East and the West. The owner of the hanok Byeoldabang, which appeared soon after, was Chairman Shin Hong-sik of Daegu Manufacturing Industry, who wrote a success story with monthly sales of 300 million won in the early 1990s.

Shin Hong-sik is the one who purchased an old house that had been neglected as a closed house in 2017 and transformed it into the current one, confessing that it cost 10 billion won for purchase and repair alone. At that time, let's buy an old house on the land of Geumsaragi in Daegu and reveal the fact that all kinds of proposals were made, saying, `We need to build a high-rise building to make money.' The reason why he firmly resisted sweet temptations and stuck to hanok, and the story of Byeoldabang, who first entered a 100-year-old traditional hanok, are all revealed on the broadcast of 'Neighbor's Millionaires'.




Meanwhile, while Jin Alley, where Hanok Byeoldabang is located, turned out to have been a clan village of Dalseong Seo's family of the richest man in Daegu, Seo Jang-hoon surprised by saying, "I am Dalseong Seo". Shin Hong-sik says that the huge hanok Byeoldabang, which is 300 pyeong, was also the home of the Dalseong Seo family in the past. Seo Jang-hoon, who unintentionally came to his roots, cannot hide his recalled expression, saying, `I'll come and live in this alley later.' Seo Jang-hoon's visit to Dalseong Seo's clan village is available on EBS at 9:55 p.m. on Wednesday, the 18th, on the E-channel 'Seo Jang-hoon's Neighborhood Millionaires'.



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