35,000 viewers.. Miracle Numbers Just B Made in Mexico
Jun 14, 2025
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- JustB, fans in Latin America exploded.. More than 135,000 SNS followers
- More than 50 local media focused on.. 'AGA Project'Just B craze
JustB captured Mexico through the 'AGA Project'. He stayed in Mexico for four weeks and actively communicated, securing about 130,000 local fans. The performance also showed remarkable growth, mobilizing about 35,000 people.
The 'AGA Project' is a project organized by Hanteo Global, which operates Hanteo Chart, the world's only real-time music chart, as the home of Korean music. It is an abbreviation of artist, Global, and Accelerating, and it supports local activities of artists who have sufficient skills and charm but rarely have an opportunity to enter overseas markets, and creates opportunities for them to target global markets.
JustB participated as the first protagonist of the project and stayed in Mexico for four weeks, achieving rapid growth. During the project, JustB's fan cafe membership in Mexico tripled, official SNS followers rose about 28%, and it exceeded its original target of fandom expansion and local market settlement by more than 200%.
Their achievements were summarized in numbers.
#135,000 followers gathered through four-week activities, and 35,000 people were mobilized for the performance
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JustB has about 135,000 followers on social media gathered from his four-week activities. On TikTok, it showed the steepest rise with 101,413 followers, and on Instagram, it gathered 30,655. On X, 3,846 people followed JustB's account.
Particularly noteworthy is that Mexico, Costa Rica, and Chile are the majority of fans who have exploded in four weeks. Latin America is a market with huge potential and serves as a bridgehead for North America's advancement, so it is called the 'land of opportunity' in the K-pop industry. However, these achievements are more valuable because it is a place where it is difficult to advance due to geographical and linguistic issues.
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It is analyzed that Hanteo Global was able to provide the best solution because it has a Latin American branch (CEO Richard Han) in Mexico and Chile and is closely communicating and cooperating with the government and related organizations.
The increased influence also led to offline. The 120th anniversary of Korean immigration in Mexico City attracted 20,000 audiences by standing as a headliner, and Monterey City showed amazing growth with a total of 15,000 spectators in two performances.
# 12 university school attacks, 6,000 local university students are enthusiastic
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School Attack played a strong role in staying in Mexico and forming a new fandom. He visited 12 local universities and performed guerrilla performances to successfully increase his fandom. This allowed JustB to expand its global influence in Mexico and Latin America.
Even though it was a surprise guerrilla performance, more than 500 students from each school flocked to watch Just B's guerrilla performance, demonstrating keen interest.
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According to Hanteo Global's Mexico branch, JustB's school attack response exceeded expectations. Fans gathered everywhere the members visited, cheering and cheering enthusiastically, and voluntary chants and cheering continued. On social media, JustB-related hashtags entered the Mexican trend rankings every week, and the viral spread was so active that there were thousands of videos and fan art produced by fans.
The news that the university's K-pop club membership inquiries increased by more than 300% after the event was also a meaningful indicator of the positive impact of JUSTB on the community.
# More than 50 major local media focused on lighting, Just B as the first pitchman for Mexican professional baseball
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It is an interesting achievement of this project. Just B took the mound as the official first pitchman in a Mexican professional baseball game, the first K-pop idol. In particular, member Siwoo has a history of playing as a baseball player during his adolescent years, and through this, he has stepped on the stage of his dream.
This is because Hanteo Global Mexico branch invited the ONLY B fandom for free in cooperation with local professional baseball teams. In just over an hour, more than 2,000 fans filled the stadium, and in a short concert in the middle of the game, Just B showed an intense stage, drawing a hot response.
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These moments go beyond simple performances and are evaluated as important experiences that realize the artist's dream and form a strong bond with fans. Hanteo Global's Mexico branch said "We will continue to create more meaningful moments through projects that combine K-pop, sports, and cultural exchanges in the future."
It's not just Just Be's first pitch Their activities were spotlighted through local media. Hanteo Global Mexico Branch provided comprehensive and strategic support for JustB's local activities in Mexico in this project. Collaboration with major local broadcasters and online media allowed JustB's activities to be reported to more than 50 local media, and increased the number of local YouTube channel subscribers by 70% compared to the start of the project.
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joonamana@sportschosun.com
