Kiiikiii Dominates Offline Scene with First Pitches and Campus Stages

By Jieun, Baek

Jun 08, 2025

Kiiikiii Dominates Offline Scene with First Pitches and Campus Stages



'Genjimi Group'Kiiikiii's rise is unusual.

If you pick the hottest group among the teams that debuted this year, Kiiikiii's name comes first.

Prior to his debut, Kiiikiii ranked first in YouTube's soaring popularity video and winning music with a surprise music video of 'I Do Me' released on February 16. The initial sales of the debut album 'Uncut Gem' released on March 24 exceeded 200,000 copies, ranking seventh in the first place of the girl group's debut album. On April 5th, MBC 'Show! It topped the music program 13 days after its debut in 'Music Core'. In addition, it has been ranked No. 1 in the brand reputation of new singers for several months.




Kiiikiii Dominates Offline Scene with First Pitches and Campus Stages
Even after their debut album broadcasting activities, their popularity seems to be on fire.

Starting with Sungkyunkwan University and Incheon National University on May 8, Kiki performed at Kyung Hee University at Hongik University on May 14, Dankook University on May 15, Kangnam University on May 22, Chonbuk National University on May 23, Korea University on May 24, and Yonsei University on May 8.

The university festival is a venue that most intuitively reflects the current status of young people in their 20s. The most popular songs, singers, and trends are accurately revealed at university festivals. The fact that a rookie, who has only debuted for two months, has been invited to nine university festivals in a month means that Kiki's recognition and popularity are soaring among people in their 20s.




In particular, Korea University and Yonsei University are long-standing rivals to the point where they compete for the title of 'Yeongojeon'Ko Series'. It is also meaningful to appear at these two university festivals at the same time.

Kiiikiii Dominates Offline Scene with First Pitches and Campus Stages
It's not just a university festival. In Kiki, all members except Jiyu, including Isol (Doosan), Sui (SSG), Haum (Samsung), and Kiya (Kium), threw the first pitch of professional baseball. A live rookie dominated the first pitch of professional baseball that only the hottest people of that period could play.

As such, Kiki's popularity is increasingly burning offline. Starship Entertainment (hereinafter referred to as Starship), which is completely different from existing girl groups that gather firepower around online such as short-form and SNS, seems to have worked properly. Expectations are focused on how far the synergy between Starship and Kiki, who are on a roll to the point where they are nicknamed 「"Gamdasal (I'm all alive)" such as MONSTA X Cosmic Girls, I've CRAVITY, will continue.






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