Lee Hyo-ri reveals Soju edition after controversy over advertising revenue of 4.2 billion won in 5 months

Jun 10, 2025

As expected, Lee Hyo-ri is the truth.

Singer Lee Hyo-ri has responded head-on to the controversy surrounding her.

Lee Hyo-ri released a soju brand edition on her personal account on the 10th, where she is working as an advertising model. In the released edition, Lee Hyo-ri's photos, autographs, and ' are full of drinkers. The inscription 'Lee Hyo-ri is the truth' is inscribed.

Lee Hyo-ri has been at the center of controversy as her advertising revenue was revealed on KBS Joy '20th Century Hit-Tsong', which aired on the 6th.

On the show, Heechul Kim said "Lee Hyo-ri wanted to advertise again for the first time in 11 years, and she earned about 4.2 billion won in five months."

Lee Hyo-ri debuted as Fin.K.L and turned into a solo artist, releasing mega-hit songs such as 10Minute'Yugo Girl'. In addition, he stood out in entertainment programs such as 'Family is out'Happy Together' and played an all-around entertainer. But in 2012, Lee Hyo-ri said, `I want to be honest with the fans' said it would stop commercial advertising, saying its values conflict with the nature of advertising. Then, in July 2023, 11 years later, I want to advertise again on my account," he said, expressing his intention to return to commercial advertising. Then, about 100 brand managers sent love calls, and Lee Hyo-ri is working as more than 15 advertising models, including distribution, food, home appliances, beauty and fashion.

In response, netizens were divided into cheering for Lee Hyo-ri, saying, "Lee Hyo-ri is still over time," and frowning, saying, "Celebrity profits are too much."

Lee Hyo-ri married singer Lee Sang-soon in 2013 and lived on Jeju Island before purchasing a single-family house in Pyeongchang-dong, Jongno-gu, Seoul, for about 6 billion won in cash last year.

silk781220@sportschosun.com