Shinsegae Chairman's Daughter Annie, Teddy's Mixed Group Debut...Will Korea's first chaebol idol succeed?
Jun 09, 2025
|
On the 9th, The Black Label opened an official account for the hybrid group All Day project and disclosed the identity of the five members along with the project approval letter. The team includes Young-seo, a former ILLIT debutant, Woo-chan, a former Big Hit, Bailey, a world-renowned choreographer, Tarzan, and Annie.
It is also Annie's presence that received the most attention. Annie is the eldest daughter of Shinsegae Group Chairman Lee Myung-hee and the eldest daughter of Shinsegae Group Chairman Chung Yoo-kyung, younger brother of Shinsegae Group Chairman Chung Yong-jin. Last year, he received great attention after it was revealed through an online community that he was a female trainee at The Black Label. At that time, there were speculations that Teddy might debut as a member of the girl group Miyao, which was launched for the first time, but he made his debut as an all-day project, not Miyao.
Of course, there were often so-called 「Golden spoon celebrity」 in the past. However, Annie is the first to debut as an idol group by the third generation of Korea's leading conglomerate, drawing a lot of attention.
The label 'Chaebol III' is expected to serve as a double-edged sword for the All-Day project. The so-called 'gold spoon marketing' can preoccupy the issue at the beginning of its debut, but on the contrary 'What's wrong with the third generation of conglomerates?', We have to fight the preconceived notion that 'Let's see how much the third generation of the tycoon is doing.
|
First of all, expectations for content quality are considerable. Teddy, who leads the All Day project, is a one-time member who has contributed greatly to the hit of idol hip-hop music and has produced music such as Big Bang 2NE1, Black Pink, and Jeon So-mi. His production style is 'Perfect Pursuit'. If you don't meet even 0.1% of your standards, no matter how much time and capital has been spent 'Again!to the point of shouting ' As Teddy is a team that confidently presents to the world, the quality is guaranteed. On top of that, members have also been trained as idol trainees for a long time and have solid basic skills.
The fact that it is a hybrid group also comes as a singularity. In the past, mixed groups such as Lula Coyote Shop Cool were very popular, but in recent K-pop scenes, no mixed groups can be found except for cards. In the midst of this, the new mixed group's stage, which emerged, is expected to give a fresh shock in itself.
The All-Day Project, and can Annie go beyond 'chaebol marketing' to become a representative idol of the 5th generation. The All Day Project will officially debut on the 23rd.
silk781220@sportschosun.com
