Tiger JK AI Era Desires Culture Not Afraid of Failure
Jun 18, 2025
|
Tiger JK participated as a speaker at the 'AI Startup Festival' held at Google Startup Campus in Seoul on the afternoon of the 17th. This event is a place where various technology-based startups and creators gather to look at the possibility of convergence between AI and industry, and Tiger JK took the stage under the theme of 「The Future of the Music Industry with AI」 to share deep insights.
Tiger JK, a 'early adopter' artist who has used various AI tools himself, drew a great response by sincerely telling us about his vivid experiences at the point where technology and art meet.
Tiger JK emphasized that `AI is not a threat to the creator, but rather a tool that allows us to focus on the essence of creation.' Referring to his experience as a label representative, he introduced AI to repeated administrative tasks such as reviewing contracts, organizing documents, and collecting data, "thanks to this, I've regained the room to focus on music work, and I've also had time to work out personally."," he added gleefully.
He also introduced examples of reviving past works through AI technology. He said he entered his childhood lyrics notes, unreleased songs, and graffiti into the AI tool to remix and arrange them in a new way, and some even conducted test performances on overseas stages. Tiger JK communicates with the audience in an unexpected way with modern reconstructed music while maintaining the sensibility of the "90sAlong with the explanation of ", the AI-implemented sound was directly heard on the spot.
Above all, he said in a lecture that `The more the AI era, the more sincere the expression should be" emphasized philosophy. "Technics alone cannot last long. In the end, referring to Quincy Jones's words, "In the end, it is sincerity and courage that move people," he emphasized the importance of a creative environment that is not afraid of failure. "I hope music will not be judged only by success or failure" and the message is that "a culture that can applaud failure, a community where various attempts are respected, is urgently needed.""
Finally, he said "This is the best time to imagine and challenge. AI is a tool that gives wings to that imagination,' he said, giving heartfelt support to everyone who crosses the boundaries of creation. At the end of the lecture, the representative song 'Monster' was performed live and the stage was finished with a heated response.
star77@sportschosun.com
