3.25 million viewers watched live, and the meaning of the K Content and Blue Dragon Series Awards beyond the simple awards ceremony

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Jul 22, 2025

3.25 million viewers watched live, and the meaning of the K Content and Blue Dragon Series Awards beyond the simple awards ceremony
The 4th Blue Dragon Series Awards are in Incheon on the 18thIt took place in Iscity. Joo Ji-hoon is having a photo time. Incheon = Reporter Song Jeong-heon songs@sportschosun.com /2025.07.18/



The Blue Dragon Series Awards, held on the 18th, again confirmed its status as a global K-content awards ceremony with 3.25 million live global broadcasts.

RXC (CEO Yoo Han-ik), the operator of global retail media platform PRIZM, said on the 22nd that it finished successfully with 3.25 million cumulative viewers in an exclusive global live broadcast of the 4th Blue Dragon Series Awards. "The fact that 3.25 million viewers were attracted in a short period of about 3 hours and 30 minutes, including the pre-event red carpet, is a very high number that reflects its buzz," Prism CEO Yoo Han-ik said. "The maximum number of simultaneous access viewers reached 230,000 as well." Beyond simply exchanging awards, it is a figure that proves the status of the Blue Dragon Series Awards as an event enjoyed by K-content fans around the world and noted by related industries.

The Blue Dragon Series Awards, which marks its fourth anniversary this year, is the first streaming content award ceremony in Korea hosted by Sports Chosun. Among the dramas and entertainment shows released on major platforms such as Netflix, Disney+, Wave, TVing, and Coupang Play, winners and winners will be selected for content that has been evenly recognized for its popularity and quality. It is establishing itself as a representative K-content awards ceremony in line with the trend of the global streaming era.




After fierce competition, the 4th Blue Dragon Series Awards were selected in a total of 16 categories, including the Grand Prize, Best Picture, Best Actor, Best Supporting Actor, Best Supporting Actor, Best New Actor, Best Popularity Award, Upbeat Popular Star Award, and LG Uplus Good Influence Award, respectively, in the drama and entertainment categories.

3.25 million viewers watched live, and the meaning of the K Content and Blue Dragon Series Awards beyond the simple awards ceremony
The 4th Blue Dragon Series Awards are in Incheon on the 18thIt took place in Iscity. The award-winning Gian 84, Lee Su-ji, IU, and Ju Ji-hoon are taking a commemorative photo. Incheon = Reporter Heo Sang-wook wook@sportschosun.com /2025.07.18/
In the drama category, 'I was completely deceived' won three awards including the grand prize of honor, the best actress award (IU), and the best supporting actress award (Yum Hye-ran), while 'Centre for Severe Trauma ' won three awards including the best picture award, the best actor award (Joo Ji-hoon), and the best new actor award (Choo Young-woo). Netflix Entertainment 'Black and White Cook: Cooking Class War' was selected for the best work in the entertainment category, while Kian 84 (Daehwanjang Gianjang) for the male entertainer award and Lee Soo-ji (SNL Korea) for the female entertainer award each lifted the trophy. In addition, the Best Supporting Actor Award went to Lee Kwang-soo of 'A bad performance', and the Best New Actress Award went to Kim Min-ha of 'A week before I died'. Moon Sang-hoon of 'House Restaurant' was selected for the New Male Entertainment Award, and Mimi of 'Kianiseo' was selected for the New Female Entertainment Award.

A total of four people, including actors Park Bo-gum and IU, who made a splash with this year's drama `Upbeat', and Lee Joon-hyuk ('Good or Bad Dong-jae') and Lee Hye-ri ('Good Competition'), were honored with the popular star award of 'Upbeat', the nation's largest virtual asset exchange. The LG U+ Good Influence Award was won by Ji Ye-eun, who played an active role in the entertainment show 「Daehwanjang」, and the OST Popularity Award was won by Yeonjun of TOMORROW X TOGETHER. The award-winning scene was not only broadcast live in Korea through KBS and Naver, but was also broadcast live around the world through Prism and watched by 3.25 million global K-content fandom.




As the official digital relay partner of the Blue Dragon Series Awards, Prism conducted digital broadcasts not only for domestic but also for global viewers. In particular, for global viewers, it has expanded the participation of domestic and foreign K-content fans by applying a total of six language AI simultaneous translation technology in real time to provide subtitles in languages suitable for the viewing country. It also drew active communication between 3.25 million global fans through the function of automatically translating chats exchanged between viewers into languages suitable for each viewer's nationality.

3.25 million viewers watched live, and the meaning of the K Content and Blue Dragon Series Awards beyond the simple awards ceremony
The 4th Blue Dragon Series Awards are in Incheon on the 18thIt took place in Iscity. The winners are taking a commemorative photo. Incheon = Reporter Heo Sang-wook wook@sportschosun.com /2025.07.18/
Prism is expanding its influence as a retail media platform and strengthening its position in the K-content field. Although it implements quality and sound quality more than three times higher than other platforms, it is said to be suitable for large-scale global live transmission as it shows low app collision rate.

"It is meaningful that the Blue Dragon Series Awards ceremony was held for the first time in a global digital broadcast through Prism's differentiated media capabilities, allowing all global K-content fandom to enjoy it comfortably without time and space constraints," Prism CEO Yoo Han-ik said. "We will continue to be reborn as a global retail media platform that provides more fans with popular K-culture media events based on Prism's own strengths."








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