Ahn Sohee, transforming into a sommelier?The self-planned wine brand "Shimmer" has been released.
Jul 16, 2025
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Ahn So-hee, well-known as 'Winemania' on YouTube channels and various interviews, visited Marlboro, New Zealand, in person for this project, collaborated with local wineries, and took the lead in the entire product planning process from undiluted selection to label design.
The winery he chose is a 'Summerhouse Winery' specialized in the production of Sauvignon Blanc. The shimmer wine made from grapes harvested here boasts a luxurious balance with the fresh acidity of herbs and the flavor of tropical fruits.
There are two products released: Shimmer Sauvignon Blanc (White, KRW 29,000) and Shimmer Pinot Noir (Red, KRW 38,000). Prior to the official release date, pre-orders are available from the 17th to the 23rd at Pocket CU, and pre-orders are available through CU BAR, a mainstream pickup service.
In particular, Ahn So-hee will attend the 「Shimmer Wine Launch Event" held at the Lacasa Hotel in Gangnam, Seoul on July 31, to deliver behind-the-scenes stories of wine production and stories contained in the shimmer, and to enjoy pairing course dishes that go well with wine.
As a wine lover, Ahn So-hee said, "I wanted to present wine under my name someday, and I'm happy to make that wish come true through this "Shimmer"" and "I hope many people will enjoy it as much as I made it after thinking about the plan one by one."," he said.
Ahn So-hee participated as a creative director by launching AmorePacific and the beauty brand 'Onhope' in 2021. The launch of the wine brand is also attracting attention as another creative project that contains Ahn So-hee's taste and sincerity.
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