Choi Bo-min Becomes Prince of the Philippines...1st place on the Beauty Empire weekly chart → Fashion pictorial
Jul 24, 2025
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According to an announcement by Asia's largest cross-regional OTT platform Viu, the drama starring Choi Bo-min 'Beauty Empire' continues to be a box office sensation, ranking No. 1 in the Philippines on the weekly chart for the second week of July (July 7-July 13).
The Philippine drama starring Choi Bo-min Beauty Empire is set in the Philippines and Korea, where the beauty industry has grown into a huge market, and depicts fierce competition and conflict between SNS influencers, beauty brand founders, and live commerce sellers.
Choi Bo-min is captivating local fans by working with leading Filipino stars such as top local actor Bobby Forteza and rising icon Kyline Alcantara of the Philippine MZ generation.
In addition, Choi Bo-min is also working as a model for the cosmetics brand 'Ever Bilena', which is very popular in the 1020 generation of the Philippines, imprinting the overwhelming presence of 'global trend'.
Following the momentum, Choi Bo-min also shot a pictorial for Philippine fashion magazine. Fashion and lifestyle magazine Cosmopolitan Philippines unveiled a pictorial and interview with Choi Bo-min, who was selected as Cosmo Crush on the 18th.
Cosmo Crush is a corner where Cosmopolitan selects and introduces influential stars locally. Choi Bo-min, who recently appeared as Alex Jang, a Korean businessman, in the Philippine drama 「Beauty Empire" and continues his 'trend' movement by captivating local fans, was selected as the main character.
The pictorial with the theme of First Meeting contains Choi Bomin's brilliant visuals in the background of the cafe, drawing explosive reactions from global fans. Choi Bo-min showed off her deeper charm with casual and sophisticated styling that matched a dark black hair style with a black jacket with bangs.
In the pictorial, Choi Bo-min showed off her mature beauty by posing naturally with red roses. In another cut, she showed off her 'real boyfriend-like beauty' by wearing a denim jacket and smiling brightly, creating excitement among global fans.
In an interview after the photo shoot, Choi Bo-min said "This year is a really challenging year for me" and "I'm acting, but in the Philippines, the program is held in English. I'm always doing my best, and I want to show my various personalities and various aspects to many people," he said.
When asked about the biggest difficulties he faced in his transition from idol to actor, he said "Building confidence"Unlike group activities, he needed much more confidence than before because he had to do everything on his own." he replied. As for how I became active in the Philippines "I like English. And when I first read the script 'Beauty Empire', I was very impressed.
Choi Bo-min said his goal this year was to "Beauty Empire" to become the most watched drama in the Philippines. It also turned to the fans "always grateful. Sometimes I feel pressure, but that pressure means I want to show my fans more. That's my greed and motivation,' he said, expressing his gratitude.
More pictorials and interviews by Choi Bomin are available in the July issue of the Cosmopolitan Philippines and on its website
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