Entertech Company Frontro Participates in SM Town's London Performance...Integrated fan experience solution delivery
Jul 21, 2025
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The London performance of 'SMOWN LIVE 2025' held on the 29th of last month (Korea time) was hosted by SM and organized by Frontro. Frontro introduced Entertainment+Technology's operation by integrating end-to-end fan experience solutions such as global ticket reservation for the London performance of 'SMTOWN LIVE 2025', MD commerce, fan event operation, and performance IP data analysis.
The London performance of 'SMOWN LIVE 2025' held at the UK's THE O2 Arena was an unusual large-scale K-pop performance in the European market, and SM's leading artists participated in it and were praised for their high-quality composition, direction, and fan-tailored content. Frontro oversaw the platform and on-site operation of this performance and solidified its presence as a 'global fan experience platform'.
Frontro has a solid network with festivals, labels, major media, and stadium-level venues in London, England, Paris, France, and Germany. In addition to successfully completing the successful dynamic duo European tour and MONSTA X Minhyuk's art pop-up, they are taking solid steps through solid European performance production and platform operation.
"While K-POP IP is in high demand globally, there is a shortage of global infrastructure providers," said Lee Hye-rim, CEO of Frontro. "Based on our proven expertise and strong alliance in the European performance market, Frontro will establish ourselves as the leading enterprise in Europe to build and provide services for KPOP performance infrastructure in Europe."
star77@sportschosun.com
