Isaac Lee Hive, Chairman of Latin America, Deputy Corporate Representative...Yoo Dong-joo, CEO of Hive Music Group APAC, appointed

By Jaewan, Ko

Jul 02, 2025

Isaac Lee Hive, Chairman of Latin America, Deputy Corporate Representative...Yoo Dong-joo, CEO of Hive Music Group APAC, appointed
Izac Rive America Representative and Chairman of Hive Latin America. Photo=Hive



Isaac Lee, chairman of Hive Latin America (HBL), will also oversee North American business.

Hive appointed Isaac Lee, chairman of HBL, as the new chairman and CEO of HBA, a North American corporation, on the 1st.

A native of Colombia, Isaac Lee is a media content expert who served as chief content officer for the world's largest Spanish-language content television channel Univision Communications and Televisa, and was the founder of the comprehensive music company Exile Content. Since November 2023, when Hive entered South America and established HBL, he has been chairman and led the South American business, and this time he will also be the head of the North American business. Since then, synergy creation and business competitiveness are expected through the integrated operation of Hive South American and North American businesses.




HBA has Big Machine Label Group (BMLG), which includes country music artists such as Justin Moore, Thomas Rhett, Riley Green and Carly Pearce, Quality Control (QC) Media Holdings, known for top hip-hop labels such as Lil Baby, Lil Yati, Quaybo, and Big X The Plug, and HYBE x Geffen Records, the agency of Cats Eye, which has recently become a sensation through the release of new songs such as 'Gnally', 'Gabriela', and 'Gameboy'.

"Based on his outstanding planning skills, high understanding of the local market, and close network, Hive expects new CEO Isaac Lee to contribute to the growth of Hive's Americas business and the expansion of Hive Korean Music Group artists' influence in North America," Hive said.

Former CEO Scooter Braun, who has led the HBA for four years since Hive acquired Ithaca Holdings, plans to remain on the board as a non-executive advisor and continue his advisory role on key decision-making. Former CEO Brown is considered to have contributed greatly to Hive's expanding influence in the U.S. market.




Isaac Lee Hive, Chairman of Latin America, Deputy Corporate Representative...Yoo Dong-joo, CEO of Hive Music Group APAC, appointed
Hive Music Group APAC CEO Yoo Dong-joo. Photo =Hive
In addition, Yoo Dong-joo, former managing director of Kolon FnC, was appointed as the new CEO of Hive Music Group APAC, which oversees Hive's K-pop artist music business. Yoo performed international development and sustainable partnership work at the United Nations and international organizations, and was responsible for management strategies at Hyundai Motor Company. In addition, as founder and CEO of eco-friendly brand K.O.A., he has experience designing and selling the entire business. Kolon FnC joined Hive after leading the discovery of new impact businesses and strategic planning of global fashion and lifestyle brands.

Former CEO Shin Young-jae, who has led Hive Music Group APAC, will take on a role in strengthening the momentum of Hive's 'multi-home and multi-genre' strategy.

"This appointment will speed up the Hive 2.0 strategy to increase the competitiveness of each regional base and increase the execution power of global business development," Hive said.






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