IVE Confirms August Comeback
Jul 24, 2025
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Starship Entertainment, the agency, said on the 24th that `IVE is stepping up preparations in earnest with the goal of making a comeback at the end of August"Revealing the news of the comeback.
The comeback comes about seven months after the third mini-album 'VE EMPATHY' released in February. At that time, Ive became a million seller for five consecutive years with more than 1.04 million initial sales (record sales for a week immediately after its release), and proved its powerful music power by achieving the major domestic music charts 'Perfect All-Kill (PAK)' with the pre-released song 'REBEL HEART'.
In addition, Ive won 11 and 4 awards in music broadcasts with 'Rebel Heart' and the title song 'ATTITUDE', respectively, setting up a golden tower of 15 awards. In particular, 'Rebel Heart' entered Billboard's 'Global (excluding the U.S.) chart for 10 consecutive weeks, and recently announced '25 Best K-Pop Songs of 2025: Critic's Picks' to show off its global potential.
Abe was the first K-pop girl group to perform in three cities for two consecutive years by appearing on the main stages of 'Lollapalooza Berlin' on the 12th and 'Lollapalooza Paris' on the 20th. Abe, who gained a nickname for the 'Trusting and Watching K-Pepper" (Festival Performance) by drawing enthusiastic cheers from local audiences with high-quality live performances and excellent stage control, is expected to continue its energy through this comeback.
Since its debut in 2021, IVE has built a team identity called 'self-confidence', 'subjective confidence' around the message 'True love begins with loving oneself'. They have been attempting musical variations by constantly drawing contact points with various genres while maintaining their original colors, and through the past 'Ive Empathy', 'self-love' has been extended to 'empathy' toward others, drawing sympathy and favorable reviews from music fans with more mature narratives and in-depth messages.
IVE, who gave a fresh shock to each album with directions and concepts that no one predicted. Attention is focusing on what new transformations will be made through this comeback by those who have expanded their own narratives without fear of change and challenge.
Abe will participate in the first game of the team K League and Newcastle United (hereinafter referred to as 'Newcastle') of the '2025 Coupang Play Series' on the 30th and perform the time and halftime stage.
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