Jun Ji-hyun Launches Fresh Journey with PEACHY, Eyes Broader Creative Ventures
Jul 07, 2025
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Jun Ji-hyun's new agency, PEACHY, is a management company that aims for 'depth, moderation, and the beauty of being itself'. As Jun Ji-hyun values his free attitude as if flowing water and the power of expression from the inside more than anything else, he has created a space where he can fully capture depth, relaxation, and inner beauty as an actor and a human being beyond the establishment of simple management through the establishment of PEACHY.
Jun Ji-hyun "I've been an actor for a long time, and I needed time to look back on myself and find a new direction. PEACHY is a choice that captures my present moment and a starting point for focusing on something more essential.," he said.
PEACHY plans to expand into various content businesses in the future, starting with Jun Ji-hyun's management. We will make various efforts to become a management that naturally incorporates the life and expression of the actor, not just managing the actor's activities."
Meanwhile, Jun Ji-hyun will meet with viewers with Disney+'s original series 'Polaris' in September. 'Polaris' is a story about a diplomat with international reputation and former U.N. Ambassador Moon-joo (Jun Ji-hyun) chasing the truth behind a huge incident with an unidentified special agent, San-ho (Kang Dong-won).
In the play, Jun Ji-hyun's character Moon-joo is a highly trusted diplomat at home and abroad. Attention is already focusing on what kind of intense acting transformation Jeon Ji-hyun will show through this work.
As actress Jun Ji-hyun, who is greatly loved by the public, has announced another start with her long-time colleague, we are looking forward to seeing how diverse her work will be.
lunamoon@sportschosun.com
