K-Vive Hosted by TikTok and Tourism Organization, TikTok Global Creator Festa Completion

By Jaewan, Ko

Jul 08, 2025

K-Vive Hosted by TikTok and Tourism Organization, TikTok Global Creator Festa Completion



co-hosted by TikTok with the Korea Tourism Organization, 'K-Vibe, TikTok Global Creator Festa' has successfully completed its five-night, six-day schedule from the 2nd to the 7th.

The event was designed to promote the various Korean cultures experienced by global creators to the world. TikTok invited more than 30 global creators from seven countries, including Japan, Indonesia, Vietnam, Thailand, Singapore, Taiwan, and Australia, for the event. These are famous creators with huge fandom in each country, with a total of 100 million followers. Creators with great influence from each country visited Korea, focusing on famous creators who have more than 10 million followers, such as Kageihina (@kageihina), Korean-Indonesian couple creator Kimdia (@kimdea), and Vietnamese dance and beauty creator Ciin (@ciin), who have the most followers among Japanese female creators.

For the successful operation of the event, Shin Sung-pil, general manager of public policy at TikTok Korea, and Seo Young-chung, acting president of the Korea Tourism Organization, signed an official MOU on June 30. Based on this agreement, the two companies plan to establish a cooperative system for the continuous operation of Korean cultural tourism programs and seek joint marketing and promotional activities for the global spread of Korean tourism content.




K-Vive Hosted by TikTok and Tourism Organization, TikTok Global Creator Festa Completion
Creators who attended the event visited major areas of Seoul and the metropolitan area, experienced Korean culture, and actively communicated with more than 1 billion TikTok communities around the world through content reinterpreted with their own eyes. The experience program consists of various themes that encompass both tradition and modernity. Global creators visited Changdeokgung Palace, a UNESCO World Heritage Site, as well as an experiential exhibition called 'K-drama, Love Chapter' in Cheong Wa Dae Sarangchae. In addition, I visited Myeong-dong, Seongsu-dong, and Jamsil, Seoul's representative hot places, and announced trendy K-fashion and cafe culture through short-form contents.

K-pop was one of the key themes of this Festa. Following a backstage tour of the music broadcast program 'M COUNTDOWN', creators took a private dance class directly to choreographer Lia Kim at '1MILLION Dance Studio'. In addition, he attended the music festival 'WATERBOMB' held at KINTEX in Goyang, enjoying the stage with thousands of audiences and informing the world of various aspects of K-pop.

K-beauty and food experiences were also actively used as content materials. He experienced K-beauty products at the Olive Young N store in Seongsu-dong, tasted various Korean food cultures such as Korean fine dining, chicken and beer, and pork belly, and delivered the power of Korean culture to global followers in real time.




K-Vive Hosted by TikTok and Tourism Organization, TikTok Global Creator Festa Completion
Content produced during the event can be found through the hashtag #KVibeFesta. More than 150 related contents have been uploaded so far, and they will continue to upload contents produced during the event, leading TikTok users interested in Korea to visit Korea.

Ko Ki-won, TikTok content partnership manager, said the event was a meaningful project that helped global creators experience and express Korea's 'real' culture in person and with their own content"TikTok will continue to strengthen its role as a cultural hub connecting Korean culture to users around the world and as a platform for creators to achieve substantial growth in the future" he said.






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