Lee Byung-hun and Yim Siwan Join Star Lineup for KCON LA 2025
Jul 23, 2025
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Actors Lee Byung-hun and Lim Si-wan, who are drawing attention on the world stage beyond Korea, will participate in this 'KCON LA 2025' as a special lineup. He participated in the Netflix animated films 'K-Pop Demon Hunters' and 'Squid Game' series, and director Park Chan-wook's new film 'There is nothing he can do about itLee Byung-hun, a world-class actor who will return to the U.S., and Lim Si-wan, who is building a brilliant filmography as an actor from his first major film Misaeng to his recent Squid Game, are expected to further strengthen the global K-culture craze.
Lee Byung-hun and Lim Si-wan will take the stage as global K-culture messengers on the stage 'M Countdown', the highlight of 'KCON'. In particular, Sim Ji-wan will closely interact with global fans through various programs such as booth visits and special talk sessions.
Shim previously reported the appearance of 'K-Culture Night at the Academy Museum with KCON' at Hollywood's representative cultural space 'Academy Museum' which overlooks the intersection of the world's film arts and pop culture. The event, which will be held on August 1st (Korean time), will talk about the growth journey as an actor and the cultural depth of K content. "We are preparing hard to make in-depth stories and meaningful memories about K Culture. Thank you for your warm interest, and please look forward to it."," he said.
This year's K-Culture Night at the Academy Museum with KCON collaborated with the Academy Museum of Motion Pictures, sold out in just two hours after the ticket opened, realizing the influence of K Culture in the United States. This is an unprecedented shortest sold-out record at the Academy Museum of Motion Pictures, demonstrating that K Culture and 'KCON' are emerging as a 'central axis of culture' beyond simple trends in Hollywood, the core of global entertainment.
CJ ENM has played a pivotal role in the spread of K culture by introducing various K lifestyles such as K-pop, K-drama, K-food, and K-beauty for 14 years since it first held 'KCON' in the United States in 2012. These continuous efforts have expanded beyond just festivals to soft power at the level of 'cultural diplomacy', and K Culture is now establishing itself as a mega-brand leading global cultural trends.
KCON LA 2025, which will be held for three days from August 1st to 3rd, will faithfully play a role as a complex cultural platform where you can experience K-pop performances as well as K-lifestyle as a whole. A large number of K-pop artists who are active on the global stage will appear to showcase various stages and contents, and a special program will also be prepared to highlight the scalability of K contents.
In particular, the booth 'K-Content by CJ ENM', which introduces CJ ENM's representative contents, will provide a different opportunity to experience K-drama, such as TVING original drama 'Dear X' and tvN weekend drama 'Seochodong'.
CJ ENM's KCON, which has been held in various regions around the world since Irvine in the United States in 2012, has played a pioneering role in the spread of the Korean Wave by presenting a festival model that encompasses the entire culture, focusing on music content. KCON, held in 14 regions around the world, including Asia, the Middle East, Europe, and the United States, has accumulated 2.1 million viewers so far.
CJ Olive Young will participate as the title sponsor for 'KCON LA 2025' and will be held at Los Angeles 'Crypto Dotcom Arena (Crypto.com Arena)' and 'LA Convention Center' for three days from August 2nd to 4th.
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