Lee Jang-woo, a "sul" in marriage and business, will visit Shinsegae Buchangje in Daejeon on the 5th

By Minjeong, Cho

Jul 03, 2025

Lee Jang-woo, a 'sul' in marriage and business, will visit Shinsegae Buchangje in Daejeon on the 5th



Lee Jang-woo runs on his own feet and continues the enthusiasm of the dessert brand 'Buchang Confectionery' that he participated in.

On the 5th, Lee Jang-woo will visit the Buchang Jegwa 5th store at Shinsegae Department Store in Daejeon. Lee Jang-woo will hand out a special 'pass walnut snack (1)' to customers who visit the store on this day.

Buchang Confectionary is a dessert brand jointly organized by actor Lee Jang-woo and food content company FG. It is gaining explosive popularity, surpassing 100 million cumulative sales in six months since its first store opened in October last year.




Lee Jang-woo's visit to the Daejeon store is not just a promotion but a sincere move for direct communication with consumers. Even in a busy time ahead of marriage, visiting the store in person adds strength to the modifier 'Acting and Business are sincere actors'.

Meanwhile, Buchang Jegwa plans to open a flagship store in Gyeongju, the venue of APEC and the brand's birthplace, in October, and open stores in Tokyo and Osaka department stores in Japan early next year to start its global expansion.






mj.cho@sportschosun.com