Lee Yeon-bok's Quick Apology to Stop the Sales of Rice Soup...I'm disappointed and uncomfortable for no reason, I'll take full responsibility
Jul 17, 2025
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Lee Yeon-bok wrote on his personal account on the 16th, "I sincerely apologize for the bad news."I let off the rhyme.
He was recently suspended by the Ministry of Food and Drug Safety for exceeding the threshold for E. coli levels in Lee Yeon-bok's 「Korean Beef Rice Soup」 products sold online"I deeply apologize for the disappointment and inconvenience caused to customers who trusted me and purchased the product regardless of the reason."
In addition, "We have completed sales and production suspension measures not only to dispose of all the products but also to prevent any distribution in the future. In addition, for customers who purchased Lee Yeon-bok's 'Korean Beef Rice Soup' product, we will quickly proceed with refunds and necessary measures through the place of purchase. I will take full responsibility for this matter and do my best to respond"Once again, I sincerely apologize, and I will do my best to restore trust to the end.", he explained.
Earlier on the 15th, the Ministry of Food and Drug Safety announced on the 15th that it has stopped selling some of its products and is taking measures to recover them. This product is an instant cooking food manufactured by food manufacturer and processing company Noda Food located in Namyangju and sold by distribution company The Mokran. The Mokran is known as Chef Lee Yeon-bok's brand.
The Ministry of Food and Drug Safety announced that it would take measures to recover bacteria and E. coli from this product because they were found to be non-compliant with the standards. The product to be recovered is a product with a consumption period of July 7, 2026. Namyangju City Hall in Gyeonggi Province requested a suspension of the sale of the product and is collecting it.
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