Megabox Opens Dolby Vision + Atmos Special Hall in Mokdong...The 2nd one in Korea
Jul 16, 2025
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Megabox (CEO Hong Jeong-in, Na Yong-seok) will officially open a new special hall 'Dolby Vision + Atmos' at Mokdong branch, a key base in western Seoul, on the 23rd. It is the second 'Dolby Vision + Atmos' special hall in Korea following the district's East Pole branch, which opened in June, and welcomes the audience with a total of 318 seats.
'Dolby Vision + Atmos" is an integrated solution that combines the newly introduced 'Dolby Vision® laser projection systems' and the next-generation immersive sound technology 'Dolby Atmos' (Dolby Atmos®). The Dolby Vision Laser Projector provides rich and deep colors through more than twice the brightness and contrast ratio of 1 million to 1 compared to ordinary projectors, allowing you to enjoy more sophisticated and lively visuals. In addition, the spatial sound provided by Dolby Atmos provides an immersive feeling as if in the middle of a movie scene.
In addition, at the Mokdong branch 'Dolby Vision + Atmos', you can experience optimal Dolby Atmos sound technology with a Meyer sound speaker selected by the world's best performance halls such as Carnegie Hall and Opera House.
Megabox will hold various events to commemorate the opening of the Mokdong branch 'Dolby Vision + Atmos'. First, when setting the preferred point of Mokdong branch, two 10,000 won viewing coupons exclusively for Mokdong 'Dolbi Vision + Atmos' Hall will be provided. In addition, visitors will receive a first-come, first-served 'Dolby Special Gift' and a 50% discount coupon for combo menus from the 23rd to the 19th of next month.
In addition, a movie 'Movie Concert' will be held in the hall of 'Dolby Vision + Atmos' to enjoy the OST of 'Blue Giant' as a live performance first and then watch the movie. Details of the event can be found on the Megabox website and mobile app.
As the only Dolby Cinema partner in Korea, Megabox will expand and apply the 'Dolby Vision + Atmos' integrated solution to premium theaters that are scheduled to be opened or renewed in the future. "We will continue to expand the best viewing environment based on Dolby's latest technology," said Kim Bong-jae, head of the Megabox multiplex division. "To increase opportunity and accessibility to enjoy premium theater experiences, we will present the Dolby Vision + Atmos special hall at Mokdong branch, one of the key bases. "We will continue to strive to expand the best viewing environment based on Dolby's latest technology."
Meanwhile, Megabox operates eight Dolby Premium Special Halls 'Dolby Cinema' and two 'Dolby Vision + Atmos' exclusively in Korea.
antahn22@sportschosun.com
