Park Seo-joon filed a lawsuit against a restaurant that infringed on portrait rights, not 6 billion won..a malicious act that does not respond to a request for suspension

Jul 03, 2025

Actor Park Seo-joon took legal action by using his photo without permission at the soy sauce marinated crab restaurant, which was the filming location of tvN "What's Wrong with Secretary Kim".

Park Seo-joon's agency Awesome ENT said on the 3rd that it had requested Sports Chosun to stop publication several times since 2019, "but the lawsuit began by continuing malicious acts that did not respond to requests to remove the portal site search advertisements and banners afterwards." "The estimated damage amount is 6 billion won considering the advertising model fee, but the actual lawsuit amount is 60 million won considering the defendant's business scale and various circumstances."

Subsequently, Park Seo-joon confirmed that the second offense of malicious ridicule and slander about the content of the legitimate judgment is in progress. We will respond without leniency or agreement to acts that violate the actor's right to portrait and personal rights.

Earlier, a media outlet reported that Park Seo-joon filed a lawsuit for damages by claiming the infringement of portrait rights, saying that he posted a photo without his consent at the soy sauce marinated crab restaurant, the filming location of tvN "What's Wrong with Secretary Kim". According to reports, Park Seo-joon filed a lawsuit worth 6 billion won by multiplying the one-year advertising down payment of 1 billion won by six years of infringement, claiming that the restaurant's illegal activities cost 6 billion won. In response, Park Seo-joon corrected "The actual amount of litigation is KRW 60 million."

In response, the court decided to reimburse Park Seo-joon for 5 million won, saying, `It is clear that even if the portrait and name of a celebrity are disclosed, the portrait and name should not be used without permission for the business of others without his permission.' The court said that `all circumstances were taken into account, including the relatively small size of Mr. A's restaurant, the business type, and the form and period of infringement of portrait rights.'

lunamoon@sportschosun.com