Celebrities are recognized for their authenticity as business items that they plan and run beyond their main jobs, acting and stage. Beyond simply 'collaboration that only borrows names', he is building trust with consumers by taking on the role of a brand's face, planner, and sometimes co-founder. Their 'non-main business' move is attracting attention with a different sense and approach from existing businessmen.
First, actress Ahn So-hee, a former member of the group Wonder Girls, will officially launch her first wine brand 'Shimmer' through CU on the 30th. This wine has been improved by Ahn So-hee's participation in the entire process, including visiting the Marlboro region of New Zealand, selecting undiluted solution and designing labels. The product comes in two versions: Sauvignon Blanc and Pinot Noir.
Ahn So-hee wanted to present wine under my name as a wine lover. I'm happy to achieve that dream through Schimmer."
Some stars have challenged the launch of contact lens brands. Kang Daniel and Hyomin are the main characters. The two recently visited Korea's representative lens factory and toured in person to announce the joint planning of the lens brand. Kang Daniel said, `I wanted to check the technology and safety firsthand. It's not just a product launch, it's about authenticity. Hyomin also "I want to melt the experience into the brand as I have expressed my emotions through the lens on stage."," he said. The meeting between the two hot stars is leading to expectations for a new lens brand.
Singer Sung Si-kyung challenged the alcohol market earlier with the premium makgeolli brand '12 Degrees of Gyeongtakju'. The response is so hot that the ready supplies are exhausted as soon as the regular sales start. "12 Degrees of Gyeongtakju" is a deep and thick taste makgeolli made of 100% domestic rice and is gaining popularity among liquor enthusiasts as "all people who know how to drink drink "
In May, the brand party 'Amazing Night' was held with great success, and the brand color was clearly imprinted. A large number of famous creators, chefs, and influencers attended the party to exchange.
Actor Lee Jang-woo's 'Buchang Confectionary' is making a leap into the national brand. 'Buchang Confectionary' is a 60-year-old walnut snack that originated in Gyeongju. Following Daegu, Suwon, Busan, and Daejeon, Seoul is also operating seven stores, including Yongsan and Seoul Station branches. Lee Jang-woo was not just a model, but directly participated in product development from the planning stage and led brand growth. In response, Buchang Confectionary is realizing its brand vision by establishing a specific global strategy, ranging from entering Japanese department stores and planning to enter the U.S. and Vietnam.
Celebrities' 'non-business challenge' is no longer a one-off event. The recent decline in the number of dramas and movies and the overall deterioration of the business have led them to turn to a new direction. In addition, the fact that the business, which was created after fierce field verification and consideration, adds persuasive power to the brand story also serves as an advantage. Therefore, this trend is expected to continue for the time being.
