Seoul, where Jennie announces, is hip! Appointment of Honorary Ambassador for Seoul Tourism
Jul 29, 2025
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From the 31st, Jenny will announce the charm of Seoul to the world. The Seoul Metropolitan Government and the Seoul Tourism Foundation selected Jenny as an honorary ambassador for Seoul Tourism in 2025.
Jenny said, "In Seoul, we're going to have a global campaign." Through 'Absolutely in Seoul', we will participate in a variety of contents that combine the tradition and modernity of Seoul.
Jenny has shown a deep affection for Seoul, saying that "Seoul is the city of inspiration to me" and "Seoul's sensibility is my style"." The Seoul Metropolitan Government said "It is expected that this campaign will perfectly blend the sophisticated and sensual image of Seoul with Jenny's charm."
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The first episode of 'DALTOKKI' (Moon Bunny), which will be released, is composed like a short movie to maximize immersion, focusing on Jenny's exploration of Gyeongbokgung Palace, Nodeul Island, and Seongsu-dong.
The second video, 'SEOUL CITY' (Seoul City), uses the sound source from Jenny's first solo studio album, Ruby.In the video, Jenny appears in a headstone decorative dress, a traditional craft technique that modernizes Korea's 'beauty' to promote Korean culture. There is also an interview video that sincerely conveys affection and feelings for Seoul.
Campaign teasers, which will be released sequentially from July 31, will also be transmitted globally through outdoor media in major overseas cities such as the United States and Australia.
lyn@sportschosun.com
