Song Ji-hyo Shares Candid Journey of Building Her Underwear Brand from Scratch

Jul 13, 2025

Song Ji-hyo Shares Candid Journey of Building Her Underwear Brand from Scratch



Song Ji-hyo Shares Candid Journey of Building Her Underwear Brand from Scratch
Song Ji-hyo Shares Candid Journey of Building Her Underwear Brand from Scratch
Actor Song Ji-hyo revealed her daily life as CEO and expressed her sincerity about running the underwear brand.

On the 11th, the video released on YouTube channel 'Easy World'Guys, please stop talking and let's go home!! Song Ji-hyo, Ji Seok-jin, Yang Se-chan, and Ji Ye-eun are depicted in the second episode of the afterparty of four siblings.

On this day, Ji Seok-jin mentioned the underwear brand launched by Song Ji-hyo, saying, "'Ji-hyo, Nina Song, should be on track now.'" Song Ji-hyo said, "'I have to work hard.'," he said with a bright smile.




Song Ji-hyo then expressed her responsibility as a representative, saying, `I go to work almost every day.'

Yang Sechan "Go to a meeting and get the product?When asked ", Song Ji-hyo chose the fabric as well"Fashion is really hard. be studying and doing", he confessed.

"The summer product now was prepared a year and a half ago, and now we're getting ready for next winter," he added, describing the reality of the fashion industry in the midst of a long period of preparation and a fierce trend battle.




Also "Colors and fabrics are also popular, so it's hard to keep up with them."He also candidly revealed his difficulties in the fashion-sensitive underwear market.

Earlier, Song Ji-hyo said on SBS 'Running Man', which aired in February, "'I started the business, and I'm worried, one order or two orders come in a day.'"

Song Ji-hyo, who later appeared on Kim Jong-guk's YouTube channel and released her office in person and confessed honestly, `It's a problem because it's not sold so much.' Through this broadcast, she once again revealed her improving business situation and passion, receiving support from viewers.






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