1st place Son Heung-min, 2nd place BTS, 3rd place Lim Young-woong.

By Jieun, Baek

Aug 31, 2025

1st place Son Heung-min, 2nd place BTS, 3rd place Lim Young-woong.



Soccer star Son Heung-min, group BTS, and singer Lim Young-woong ranked in the top three star brand reputations.

The Korea Enterprise Reputation Research Institute measured 260,436,228 big data of star brands from July 30 to 30 through consumer behavior analysis to measure participation index, media index, communication index, and community index. Compared to the star brand big data of 253,784,931 in July, it increased by 2.62%.

The Son Heung-min brand, which ranked first in the star brand reputation, was analyzed to be a brand reputation index of 15.55 million,318 as the participation index of 2,764,523 media index of 3,78 million,209 communication index of 4,288,830 community index of 4,727,756. Compared to the brand reputation index of 47,571 in July, it rose 288.10%.




The second-largest BTS brand was analyzed to have a brand reputation index of 10,292,560, as the participation index of 174,127 media index of 2.26 million, communication index of 3,621,541, community index of 4,236,889. Compared to the brand reputation index of 7,265,521 in July, it rose 41.66%.

Lim Young-woong's brand, ranked third, was analyzed to have a brand reputation index of 7,753,405, with the participation index of 778,999 media index of 1,614,344 communication index of 2,936,513 community index of 2,431,649. Compared to the brand reputation index of 7,619,247 in July, it rose 1.76%.

1st place Son Heung-min, 2nd place BTS, 3rd place Lim Young-woong.
Photo provided=Big Hit Music
The fourth-ranked Black Pink brand was analyzed to have a brand reputation index of 6,868,892, with a participation index of 203,377 media index of 1,211,650 communication index of 2,572,038 community index of 2,873,827. Compared to the brand reputation index of 11,448,025 in July, it fell 40.07%.




The fifth-ranked Kim Jong-kook brand was analyzed to have a brand reputation index of 6,146,253, with a participation index of 1,681,333 media index of 1,631,184 communication index of 1,616,091 community index of 1,518,645. Compared to the brand reputation index of 2,968,365 in July, it rose 107.06%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, `"As a result of big data analysis in August 2025 of Star Brand Reputation, Son Heung-min ranked first. Son Heung-min made a successful debut with the U.S. Major League Soccer LAFC. The BTS brand ranked second as the ARMY fandom heated up due to active individual activities and preparation for the entire group. Lim Young-woong's brand, which ranked third, has gained media attention with the release of its second full-length album and comeback. The fourth-ranked Black Pink brand is then making a new record in the world tour. The fifth-ranked Kim Jong-kook brand said, "With the announcement of the wedding, the interest of consumers has skyrocketed."

1st place Son Heung-min, 2nd place BTS, 3rd place Lim Young-woong.
Following this, the analysis of star brand big data in August 2025 in the Star Brand Category showed an increase of 2.62% compared to 253,784,931 in July. According to the detailed analysis, brand consumption rose 14.96%, brand issues rose 10.74%, brand communication fell 2.71%, and brand spread fell 0.34%." the reputation analysis.




Star brand reputation August 2025 Big data analysis No. 100 is Son Heung-min, BTS, Lim Young-woong, Blackpink, Kim Jong-guk, Psy, Yoo Jae-seok, Ive, Red Velvet, Lee Soo-ji, Twice, Lee Jung-hoo, Lee Byung-hun, Seventeen, Faker, Ma Dong-seok, SHINee, Byun Woo-seok, Kim Yong-bin, Lee Jong-seok, Lee Jong-jae, Big Bang, Cha Eun-woo, Lee Min-ho, Lee Jin-wook, Espa, Kang Ho-dong, NCT, Jeon Hyun-moo, Kim Nam-gil, Jo Jung-seok, Shin Dong-yeop Le Seraphim, Park Jin-young, Gong Yoo, Jeong Chae-yeon, Heiki, Hong Jin-kyung, Lee Soo-geun, Baekhyun, Kim Jong-min, Kids, Um Jung-hwa, Monsta X, Ko Yoon-jeong, Stray Kids, Lee Jung-eun, Ahn Jung-hwan, Park Ji-hyun, Kim Min-jae, Son Seok-gu, Rise, Park Seo-jin, Jung Dong-won, Jeong Hae-in, Kang Ha-neul, Tak Jae-hoon, Bibi, Yoon Gye-sang, ITZY, Lee Joon-hyuk, Park Eun-bin, Jo Joy-hyun, Yeom Jeong-ah, Jo Yeo-.





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