Rose Tops 2025 Celebrity YouTubers with ₩11.06B in Annual Earnings
Aug 29, 2025
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On the 27th, Forbes Korea announced the ranking of 2025 celebrity YouTubers through an article titled 「K-pop fandom, Occupy YouTube」.
According to the report, Rosé uploaded 86 videos to a channel with 18.1 million subscribers, recording 3.6 billion views. The estimated annual income is 11.06 billion won.
Rosé also gained global popularity as a member of Black Pink, but she stood tall as a superstar, leading the global syndrome with her collaboration song 'Apartment' released last year with Bruno Mars. Shortly after its release, 'Apartment' achieved 100 million views in the shortest time among K-pop songs released in 2024 on YouTube, and garnered keen attention as it topped global Spotify and U.S. Spotify.
In particular, 'Apartment' debuted at No. 8 on the Billboard main single chart Hot 100, rising to No. 3, becoming the first K-pop female singer and the highest ranking. In response, KBS JOY '20th Century Hit-Tsong' analyzed that 'Apartment' made 13.3 billion won in revenue only from streaming within two weeks of the release of the music.
In the midst of this, it is speculated that Rosé may have made more than 10 billion won from YouTube, making Rosé realize her popularity once again.
Black Pink, which Rosé belongs to, also topped the list of subscribers and views with 96.8 million subscribers and 38.8 billion cumulative views, and is estimated to have earned 8.12 billion won in annual profits.
BLACKPINK is currently conducting its third world tour 'Deadline'. They will continue their large-scale world tour in the U.S. and Europe until January next year to solidify their position as world stars.
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