Jeon Hyun-moo, who has 60 billion assets, is purchasing a Seongsu-dong building..I need to be on the move to stabilize the land price

By YoonSeon, Cho

Aug 06, 2025

Jeon Hyun-moo, who has 60 billion assets, is purchasing a Seongsu-dong building..I need to be on the move to stabilize the land price



'Architecture-space traveler for a reason'The charm of Seongsu-dong, where the past, present, and future coexist, has been found in architecture.

The third episode of MBC's liberal arts program 'Architecture-Space Traveler' (directed by So Hyung-joon Cho, Sung Seung-min/writer Nam Soo-hee/hereinafter 'Architecture for a Reason') depicts an architectural trip searching for the secrets of Seongsu-dong, which has rapidly emerged as a hot place in the past few years. It attracted interest by unraveling how Seongsu-dong became a hot place and the reasons for it in buildings where time coexists.

Singer Brian and announcer Park Ji-min delivered the charm of Seongsu-dong's architecture to viewers by looking at the spaces representing Seongsu-dong 'Good (Feeling Good).' Seongsu-dong was also loved as a global hot place for many overseas tourists due to the recent popularity of K-content. When it comes to trends, you can't miss the trend 'Tminnam' Jeon Hyun-moo said "I went to Seongsu-dong a while ago and it became more hip. Seongsu-dong is a "Never die" and glistened his eyes whenever hot people came out. In response, the studio laughed because he was worried about "Seongsu-dong is going to die(?)"Fashion cut".




First of all, the unconventional visuals of Seongsu-dong's representative landmarks drew attention. The store, which only leaves a concrete frame and uses the basement as a brand space, was originally a renovation of a three-story printing house. Brian opened his eyes wide, saying, `There are no walls, and I feel like I've only been building.' Architect Yoo Hyun-joon compared the reason why this seemingly impractical store opened to 'Buy a diamond ring' and explained that the space that was useless became a show-off and a flex.

Brian and Park enjoyed the trend these days along Yeonmumun-gil in Seongsu-dong, which is also a popular site for pop-ups. Bryan, who claimed himself to be an anti-holy person, saying, `I hate noisy places,' conquered the spaces ``````````````. Regarding why MZs are enthusiastic about pop-ups, Yoo Hyun-jun said, `The space where they can decorate and express themselves is SNS. I take pictures in pop-up stores that change every time and post them on social media, and the act of taking pictures at this time is like making a digital brick in my virtual space"It's kind of like "Shorts of space""

Jeon Hyun-moo, who has 60 billion assets, is purchasing a Seongsu-dong building..I need to be on the move to stabilize the land price
The architectural talk, which explained why Seongsu-dong, a factory area in the 1960s, became the center of the trend, was exciting from various perspectives. The characteristics of the factory building, which is wide and high-rise, and can be used for multiple purposes, the road network where lorries came in and out, the opening of Subway Line 2, where universities are gathered, and the location of the middle between Gangbuk and Gangnam attracted attention. Abandoned places such as rice mills, handmade shoe factories, machine factories, and parking lots were reborn as cafes after space regeneration, and Brian fell in love with the mixture of Old and New. The old red brick factory buildings became the signature of Seongsu-dong, creating the unique style and sensibility of Seongsu-dong. Jeon Hyun-moo is encouraged to be dispatched to Seongsu-dong, responding to hotspots. We need to stabilize the price of the land,' he quipped.




After looking around Seongsu-dong's past and present, we had a chance to see the future of Seongsu-dong. Recently, many companies want to move, and it is predicted that it will develop into an office street. "Should I buy it now?Jeon Hyun-moo, who agonized alone, was furious when he heard a firm answer that `I can't live already.' Hong Jin-kyung also laughed by saying, `Are you ignoring me?' Brian drew attention by naming the space that will become the second hot place in Seongsu-dong 'NEW Good'.

Yoo Hyun-jun compared Seongsu-dong's future to a combination of Soho, New York, which remodeled its factory building, and Times Square, New York, where signboards change rapidly, and predicted that the trend would continue until the innovative machine next to smartphones was released. He added "When we live in the metaverse and see pop-up advertisements, Seongsu-dong can change in an instant." Urban literature scholar Kim Si-deok predicted that `Seongsu-dong will develop to the north,' making people more curious about the future of Seongsu-dong, a hot place.

Meanwhile, MBC 'The Reasoned Architecture-Space Traveler', which airs every Tuesday at 9 p.m., is a new concept architectural talk show that tells stories that cross various fields such as history, culture, economy, art, and science through architecture. Star architect Yoo Hyun-joon and Jeon Hyun-moo, Hong Jin-kyung and Park Sun-young will appear.






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