Jin Seo-yeon, sponsorship, and advertising all declared no..No waste of money and time (Jin Seo-yeon's NO)
Aug 26, 2025
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ENA 'Jin Seo-yeon's NO', which will premiere at 11:20 p.m. on the 26th, is a new concept beauty and health lifestyle information show that declares 'NO advertisement' and 'NO sponsorship' and selects reliable products through scientific analysis and rigorous filtering. Jin Seo-yeon, known for her thorough self-management, is raising fans' expectations by revealing her true experiences and daily routines, not advertisements or reviews, through this 'Jin Seo-yeon's NO'. The next one is "Trust me", said Jin Seo-yeon, who expressed extraordinary confidence.
1. It's your first time being an MC, why did you name it and take over the program?
-Actually, I'm nervous, too. But this program was an opportunity to show my life and philosophy as it is, so I could put my name on it. I have always lived with beauty and health at the center of my life, so I wanted to share the experience really honestly.
2. It's a beauty & health program with a special difference without advertising and sponsorship. What does the title mean by 'NO'?
-'NO' means "Let's just leave the real thing" rather than reject it. In the flood of advertisements, you often get confused about what's real, right? So, without sponsorship or advertising, we decided to introduce only harmless products and routines that have been verified by the lab, including blind tests and clinical trials. No fake, only YES! It's like this.
3. What's the difference between what you've experienced so far, such as pictorials and advertisements, and this program?
-If advertisements or pictorials are images of sparkling moments, this time we show you things that we use consistently in our daily lives. It's not a 'perfection' directed in front of the camera, it's a program that shows you the routines that I'm really taking, filters out harmful ingredients, and selects the best product out of them.
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-I always believe that `small habits make a big difference.' I don't just care for special days, but I think the little routine I do every day eventually changes my skin, body, and mind. Rather than being fancy, it's my philosophy to continue to enjoy it without being burdensome.
5. What was the most surprising or impressive moment while filming?
-Other cast members looked at the products that I used for granted and said, "Wow, did you have this?" It was the most fun when you did it. On the contrary, there were many times when good habits or items that I didn't know were shared, and the process of learning and sharing together was very fun.
6. Bang Min-ah, how is your chemistry with Shin Hyun-ji? I wonder what your first impression was.
-Minah is so reassuring because she always has the energy to brighten the scene, and Hyunji is stimulated by her thorough self-care and honest charm like a model. Even though each of us has a different style, we're having fun filming because it's like a perfect puzzle when we're together.
7. What is the message you want to convey to your viewers the most through this program? Please point out one thing to watch.
-I want this program to serve as a channel to deliver beauty and health from real experiences to viewers, not advertisements. The point to watch is that you will be able to write a real routine, product introduction, and best of best products that three people will be honest with you. I'll make it bright and enjoyable so that you can think of it as 'I really want to use it once.'" And the best thing is that I don't have to do this and that waste of money and time anymore without information! You can count on me. I'll pick one for you!
shyun@sportschosun.com
