Seo Jang-hoon to become a basketball coach after 12 years of retirement..Jeon Tae-pung and Hot-blooded Basketball Team Launched
Aug 26, 2025
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This time, it is not just an entertainment show, but a global project on a scale of 'national level'. Seo Jang-hoon will become head coach and form a celebrity basketball team himself to play an international friendly match with the celebrity basketball team representing the Philippines. The venue is not a gym, but Asia's largest indoor stadium located in Manila, Philippines.
Seo Jang-hoon leads domestic celebrity members as a director within the program, leading meticulous strategies and practical training. The process of laughter and emotion, as well as passion for basketball, will be revealed through SBS entertainment. The grand finale is a match against a celebrity basketball team in the Philippines. This game, which will serve as a bridge between Korea and the Philippines' sports culture beyond the meaning of simple exchange, is already drawing attention from the industry and fans for its symbolism and buzz.
Mall of Asia Arena? "BLACKPINK and BTS were on the global stage"
The Mall of Asia Arena, where the event will be held, is one of the most representative landmarks in the Philippines, and is a large indoor stadium with about 15,000 seats. It is not just a gym, but a space like pride in the Philippines, where global events such as K-pop artists' world tour venues, international sports events, and e-sports world-class finals are held.
Top K-pop stars such as Blackpink, BTS, and EXO performed here, wowing local fans, and the symbolism of this project is even greater in that it is a stage of romance that the Korean national team has only seen a few times.
Philippines, 'Basketball is Religion'… a basketball powerhouse with courts all over the street
The Philippines is a country where basketball is a life and culture. The passion for basketball is hot regardless of age or sex, and there are basketball courts all over the street. As the NBA is considered the most popular country after the United States, the Filipino people's love for basketball is special.
In particular, the Philippine Professional Basketball (PBA) is Asia's first professional basketball league, boasting a long history and fandom, and millions of spectators watch the game every year. The Korea-Philippines celebrity friendly match is expected to be an exchange with such a basketball powerhouse and an important milestone in the possibility of global expansion of K-basketball contents.
SBS Entertainment Try a New Combination of K-Basketball and Hallyu Contents
SBS is planning this project not just for sports entertainment, but for cultural exchange, sports diplomacy, and global fandom. It is testing its potential as a complex genre that combines entertainers and sports, Hallyu and local culture, and it is clearly differentiated from existing basketball entertainment in terms of the scale and planning power of the program.
A program official said, "The fact that Seo Jang-hoon, an iconic K-basketball player, teams up with celebrities and plays in a world-class stadium in the Philippines, where basketball love is hot is sufficient for symbolism and buzz." "We hope that K-basketball will be reborn as cultural content beyond just sports through this program."," he said. 끝.
yaqqol@sportschosun.com
