Son Heung-min Tops August Star Brand Index; BTS 2nd, Lim Young-woong 3rd
Aug 30, 2025
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The Korea Corporate Reputation Research Institute measured 260,436,228 big data of star brands from July 30, 2025 to August 30, 2025 through consumer behavior analysis to measure the participation index, media index, communication index, and community index for star brands. Compared to the 253,784,931 big data for the star brand in July, it is up 2.62% ?
The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Star brand reputation analysis can measure consumer relationships, positive evaluations, media interest, and consumer interest and communication about a star brand?
Star brand reputation analysis analyzes the relationship with consumers through the big data reputation algorithm for brands at the top of the brand reputation, which analyzed entertainers, singers, trot singers, drama actors, movie stars, boy groups, girl groups, and sports people. The recommendation index was included as a weight in the detailed index of the star brand reputation index.
Son Heung-min, BTS, Lim Young-woong, Blackpink, Kim Jong-guk, Psy, Yoo Jae-seok, Ive, Red Velvet, Lee Soo-ji, Twice, Lee Jung-hoo, Lee Byung-hun, Seventeen, Faker, Ma Dong-seok, SHINee, Byun Woo-seok, Kim Yong-bin, Lee Jong-jae, Big Bang, Cha Eun-woo, Lee Min-ho, Lee Jin-wook, Espa, Kang Ho-dong, NCT, Jeon Hyun-moo, and Kim Nam-gil were ranked in order.
The Son Heung-min brand, which ranked first in the star brand reputation, was analyzed to be 15,553,318, with the participation index of 2,764,523 media index of 3,780,209 communication index of 4,280,830 community index of 4,727,756. Compared to the brand reputation index of 4,007,571 in July, it rose 288.10%.
The second-place BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand was analyzed as 10,292,560 with the participation index of 174,127 media index of 2,260,003 communication index of 3,621,541 community index of 4,236,889. Compared to the brand reputation index of 7,265,521 in July, it rose 41.66%.
Lim Young-woong's brand ranked third with a brand reputation index of 7,753,405, with a participation index of 770,899 media index of 1,614,344 communication index of 2,936,513 community index of 2,431,649. Compared to the brand reputation index of 7,619,247 in July, it rose 1.76%.
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In fifth place, Kim Jong-kook's brand was analyzed at 6,146,253, with the participation index of 1,681,333 media index of 1,330,184 communication index of 1,616,091 community index of 1,518,645. Compared to the brand reputation index of 2,968,365 in July, it rose 107.06%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, `"As a result of big data analysis in August 2025 of Star Brand Reputation, Son Heung-min ranked first. Son Heung-min made a successful debut with the U.S. Major League Soccer LAFC. The BTS brand ranked second as the ARMY fandom heated up due to active individual activities and preparation for the entire group. Lim Young-woong's brand, which ranked third, has gained media attention with the release of its second full-length album and comeback. The fourth-ranked Black Pink brand is then making a new record in the world tour. The fifth-ranked Kim Jong-kook brand said, "With the announcement of the wedding, the interest of consumers has skyrocketed."
Subsequently, the analysis of star brand big data in August 2025 in Star Brand Category shows an increase of 2.62% compared to 253,784,931 in July. According to the detailed analysis, brand consumption rose 14.96%, brand issues rose 10.74%, brand communication fell 2.71%, and brand spread fell 0.34%.? reputation analysis.
Star brand reputation August 2025 Big data analysis No. 100 is Son Heung-min, BTS, Lim Young-woong, Blackpink, Kim Jong-guk, Psy, Yoo Jae-seok, Ive, Red Velvet, Lee Soo-ji, Twice, Lee Jung-hoo, Lee Byung-hun, Seventeen, Faker, Ma Dong-seok, SHINee, Byun Woo-seok, Kim Yong-bin, Lee Jong-seok, Lee Jong-jae, Big Bang, Cha Eun-woo, Lee Min-ho, Lee Jin-wook, Espa, Kang Ho-dong, NCT, Jeon Hyun-moo, Kim Nam-gil, Jo Jung-seok, Shin Dong-yeop Le Seraphim, Park Jin-young, Gong Yoo, Jeong Chae-yeon, Heiki, Hong Jin-kyung, Lee Soo-geun, Baekhyun, Kim Jong-min, Kids, Um Jung-hwa, Monsta X, Ko Yoon-jeong, Stray Kids, Lee Jung-eun, Ahn Jung-hwan, Park Ji-hyun, Kim Min-jae, Son Seok-gu, Rise, Park Seo-jin, Jung Dong-won, Jeong Hae-in, Kang Ha-neul, Tak Jae-hoon, Bibi, Yoon Gye-sang, ITZY, Lee Joon-hyuk, Park Eun-bin, Jo Joy-hyun, Yeom Jeong-ah, Jo Yeo-.
lyn@sportschosun.com
