Yoo Jae-seok, Bill Gates → Director Kedeheon met..1st place in ratings at the same time (Youquiz)

By Yoona, Jeong

Aug 28, 2025

Yoo Jae-seok, Bill Gates → Director Kedeheon met..1st place in ratings at the same time (Youquiz)



tvN 'You Quiz on the Block' is receiving favorable reviews as the first Korean talk show to draw Bill Gates' sincerity. At the same time, it proved that it has established itself as an IP (Intellectual Property) of global communication across borders and languages.

In the 308th episode of 'You Quiz on the Block (directed by Kwak Chung-ah Hong Jin-ju, writer Lee Eon-ju), which was broadcast as a global special on the 27th (Wednesday), Bill Gates, co-founder of Microsoft and chairman of the Gates Foundation, appeared, expressing his belief in life philosophy and donation that was not heard anywhere else. The broadcast was ranked first in the same time period, including cable service, with an average of 4.2%, a maximum of 5.9%, and a national average of 4.3%, and a maximum of 6.0%, and proved its potential by ranking first in all channels, including terrestrial, in tvN's target male and female 2049 viewership. (Nilson Korea, based on paid platform)

Bill Gates, who has donated more than $100 billion (about 140 trillion won) over the past 25 years, said on the show that he will not die rich" tells a pleasant and honest story, from the philosophy of donation with conviction to the driving force of success, the amount of daily consumption, and the daily routine. In particular, Bill Gates' description of himself as a `lucky man' while looking back on his 70-year life drew great attention from viewers. Despite being a world-class billionaire and innovator who changed the world, it was impressive that he humbly solved his success not only as an effort but as a result of 'lucky'.




Yoo Jae-seok, Bill Gates → Director Kedeheon met..1st place in ratings at the same time (Youquiz)
The insight of Bill Gates, who predicted the AI era early, also received attention. He cited "the attitude to find what he is good at and learn for the rest of his life" as the most important virtue in the AI era, and recalled that the curiosity he had since childhood made him what he is now. Even if technology changes a lot, humans will eventually think about 'what to do to make it worthwhile', he said, adding that he also chose to work at the Gates Foundation according to 'Boram' rather than money. In addition, after receiving 1 million won in prize money in the Windows Boot Sound quiz, he expressed his intention to donate it to a meaningful place, adding meaning.

It was Yoo Jae-suk and Cho Se-ho's hosting that raised the level of immersion in the broadcast. Yoo Jae-suk's meticulous lead and Cho Se-ho's witty response naturally relieved the tension of global guests, and Bill Gates also melted into the atmosphere with a pleasant smile. In particular, in Bill Gates' unexpected concerns about human relations, Yoo Jae-seok expressed intimacy, saying, `They're all the same.' After the show, I was very impressed by Bill Gates' life philosophy", Viewers have received favorable reviews such as "'You Quiz' or 'The Interview You Can't See' ' and "'It's the first time Bill Gates has laughed like this.'"

The broadcast was also a moment that showed why 'You Quiz' was chosen by global figures. Beyond simple talk shows, it has proven its value as a global communication IP that delivers universal messages across borders and languages with the power of sincere conversation and empathy. In particular, Bill Gates's value, direction, and belief in life in a pleasant and sincere way are evaluated as showing the dignity of 'You Quiz'. It was thanks to the unique approach of 'You Quiz that more viewers were able to easily and friendlyly accept a story that could be as serious as a documentary.




Bill Gates' appearance is regarded as an example of proving that the IP of 'You Quiz' is growing into a global platform beyond just a topic. Not only Bill Gates, but also Maggie Kang (Kang Min-ji, Maggie Kang) of 'K-pop Demon Hunters (Kedeheon)' also filled the global special with her own story and philosophy.

Yoo Jae-seok, Bill Gates → Director Kedeheon met..1st place in ratings at the same time (Youquiz)
During the show, director Maggie Kang drew attention by revealing the behind-the-scenes story of the animated film 'K-pop Demon Hunters (Kedeheon)' that captivated the world. Director Maggie Kang, who spent seven years working on the production, delicately incorporated Korean elements such as shaman, Grim Reaper, and goblin into the animation, while Yoo Jae-seok had goosebumps in delicate details reflecting Korean culture"He didn't hide his fan sentiment.

He immigrated to Canada at the age of five, but his childhood, when he grew up listening to songs by Seo Tai-ji and her children and H.O.T., was also eye-catching. Director Kang confessed, "'I even wondered if I was qualified to make a story representing Korea.'" and described the work as a "love letter to Korean culture that has been written for seven years." Then "There are parts in us that everyone wants to hide, and we need to develop our inner strength to acknowledge them, even if they do not completely eliminate anxiety and fear.", leaving a deep aftertaste by conveying the universal message that he wanted to convey through the characters in the work.




The stories of the main players who won the first gold medal in the history of the Korean track and field relay also attracted great attention. Seo Min-joon, Namadi Joel Jin, Lee Jae-sung, and Kim Jung-yoon looked back on the dramatic moment by unraveling the behind-the-scenes story of winning gold medals through track and field powers. Joel Jean, nicknamed the fastest high school student ever, drew attention when he revealed that his father was a Nigerian long jumper, along with his history of appearing in the drama Descendants of the Sun. He wanted to win a gold medal to change the prejudices and views around him as a stranger" even confide in it. The four gold medalists want to write a new history in athletics, conveying the life of the athletes' village, which was full of intense training" also added a bold goal.



jyn2011@sportschosun.com