Ham Partners Group Holding Onew's First Bangkok Solo Concert Successfully Proves Global KPOP Business Competency
Sep 15, 2025
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Onew captivated fans with its unique warm tone and high-quality live performance. The set list and sincere fan communication, which encompasses new songs and representative songs, gave special memories to the audience who visited the site. This performance was also special to fans in that it was their first solo stage in Bangkok.
K-pop Much (CEO Song Jung-hyun), a subsidiary of Ham Partners Group, and Sky Ventures (CEO Lee Jin-woong) jointly participated in the concert operation. In particular, K-Pop Much expanded the experience of selling goods by linking the performance with the Bangkok K-Pop Much Store, providing an opportunity to continue the impression of the performance not only to the on-site audience but also to local fans. Sky Ventures oversaw the marketing operation of the digital platform and supported fans to enjoy the performance more conveniently.
Through this performance, Ham Partners Group solidified its position as a global support partner for K-pop artists, demonstrating a convergence model of content, commerce, and technology that connects artists and fandom, and presenting new possibilities for K-pop business.
Ham Si-won, CEO of Ham Partners Group, said "Onew's first solo concert in Bangkok was a special moment for both artists and fans""We will continue to develop an innovative platform that connects global fandom and artists with a focus on K-pop Much and Sky Ventures in the future" he said.
Founded in 2007, Ham Partners Group is a leading comprehensive PR and marketing company in Korea that has provided integrated communication services such as press promotion, digital, influencer, commerce, and crisis management. It is also expanding into global businesses such as AI PR Tech and K-POP businesses, realizing the vision of "From Data to Fandom".
kwonfilm@sportschosun.com
