In Korea, MCN 3, including Sandbox, launched an in-stream advertising network for YouTube, its creators,
Sep 30, 2025
|
Existing YouTube advertisements were mainly automatically inserted through Google's advertising auction system. For this reason, it was difficult for advertisers to designate specific channels directly, and advertisements were randomly placed in the front, back, and middle of several images according to the structure set by the system.
The newly launched advertising network of the three MCN companies has gone beyond these limits, allowing advertisers and agencies to directly select creator channels belonging to the three companies and execute in-stream advertisements such as pre-roll and mid-roll. For example, it is also possible for sports drink brands to designate a creator channel specializing in exercise to expose advertisements only to that channel, or even to link and operate branded content with that creator.
This allows advertisers to reach a loyal fan base more accurately and ensure the desired exposure during the campaign. Creators can also increase the advertising value of the channel and secure stable profits.
The CEO of Sandbox Network, Treasure Hunter, and Collab Korea said "Brands can achieve more sophisticated targeting effects, and creators can generate stable advertising revenue."This network launch will be an opportunity to lead the qualitative growth of the domestic digital advertising market."
The advertising industry has also opened up a new opportunity for YouTube advertising enforcementbe rated " It is expected to have a positive ripple effect on the creator industry as it can be executed in an environment where the brand safety of the channel belonging to MCN is guaranteed while increasing advertising efficiency.
This network is open to not only the three companies but also other YouTube content producers, so the advertising network is expected to continue to expand with the participation of large channels in the future. Advertising companies KTNAS Media and Havas Korea also welcomed the idea, saying, `It will be a new turning point in the domestic digital advertising industry.'
star77@sportschosun.com
