IU’s ‘Love Wins All’ Music Video Surpasses 100 Million Views
Sep 19, 2025
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According to EDAM Entertainment, IU's music video of 'Love wins all' reached 100 million views as of 12:27 a.m. on the 19th. This is IU's 9th music video record with more than 100 million views after '23, '30', 'Palette', 'Bibbi', 'Blueming', '8', 'Celebrity', 'Lilac'.
Released in January last year, 'Love wins all' is the pre-release song for IU's sixth mini album 'The Winning' and has received a lot of love both at home and abroad. Immediately after its release, it topped major music charts such as Melon TOP100, HOT100, Genie, and Bugs, and topped the iTunes top song charts in 23 regions overseas. In the same year, IU was selected as the representative of the United States Billboard's 'Global No. 1 Artist Series' in Korea.
The music video for "Love Wins All" also drew explosive attention immediately after its release due to the passionate performance of IU and BTS V, director Eom Tae-hwa's directing, and cinematic narrative and visual beauty. It topped YouTube's popular videos in 73 countries, followed by the movie-like narrative and video beauty 'Nth Watch' and has been constantly loved until now. With this 100 million views, IU added another meaningful record.
Meanwhile, IU's new song 'Bye, Summer' is receiving great love as it topped major music charts in Korea. Forbes in the U.S. called IU the `Queen of K-pop and K-drama' and mentioned IU's new song release and topped the iTunes charts abroad. IU's pop-up store 'Found at Eight' is in operation in The Modern Seoul, and IU is in the midst of filming her next drama '21st Century Grand Duchess'.
lunamoon@sportschosun.com
