IVE’s Jang Wonyoung Tops September Girl Group Individual Brand Reputation Rankings
Sep 21, 2025
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The Korea Enterprise Reputation Research Institute extracted 121,192 brand big data of 725 individuals from the girl group from August 21 to 21 to analyze big data in September 2025 and analyzed the brand reputation index with the participation index, media index, communication index, and community index based on consumer behavior analysis of the girl group's individual brand. Compared to the girl group's personal brand big data of 9,9917,582 in August, it increased by 21.29%.
The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of the girl group's individual brand reputation, it is possible to measure the positive negative evaluation of the girl group's individual brand, media interest, and consumer interest and communication volume. The analysis of the girl group's individual brand reputation also included a brand valuation analysis that measured brand influence.
In September, girl groups ranked 30th in individual brand reputation, in the order of IVE Jang Won-young, Blackpink Rose, Blackpink Jennie, IVE Ahn Yu-jin, Blackpink Lisa, aespa Winter, Red Velvet Joy, Girls' Generation Yoona, Blackpink Jisoo, IVE Liz, Signature Support, Twice Nayeon, Twice Jihyo, Twice Mina, Twice Minju, Twice Dahyun, ILLIT Wonhee, aespa Giselle, Espanning, Twice Sana, Red Velvet Seulgi, ITZY Yuna, NMix Seolyoon, IVE Autumn, Red Velvet Irene, ITZY
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The second-ranked Black Pink Rose brand was analyzed to have a brand reputation index of 7,877,985 as the participation index of 622,954 media index of 1,196,339 communication index of 3,496,339 community index of 3,468,632. Compared to the brand reputation index of 6,815,907 in August, it rose 15.58%.
The third-ranked Black Pink Jenny brand was analyzed to have a brand reputation index of 7,303,134 as the participation index of 787,163 media index of 768,161 communication index of 3,044,897 community index of 3,602,913. Compared to the brand reputation index of 6.28 million 705 in August, it rose 16.28%.
The fourth-ranked I've Ahn Yu-jin brand was analyzed to have a brand reputation index of 4,114,497, with the participation index of 881,518 media index of 819,434 communication index of 1,263,351 community index of 1,153,194. Compared to the brand reputation index of 4,186,388 in August, it fell 1.72%.
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Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, said "As a result of analysis of brand big data of Girl Group's personal brand reputation in September 2025, Ive Jang Won-young brand ranked first." Analyzing the girl group's individual brand categories, it increased 21.29% compared to 99,917,582 girl group personal brand big data in August. According to the detailed analysis, brand consumption rose 2.20%, brand issues rose 6.65%, brand communication rose 37.25%, and brand diffusion rose 23.09%.? reputation analysis.
The IVE Jang Won-young brand, which ranked No. 1 in the girl group's individual brand reputation in September 2025, showed a high score of 'attractive, experienced, modeled' in link analysis, and 'secret, original thinking, lucky Vicky' in keyword analysis. In the positive negative ratio analysis, the positive ratio was analyzed at 93.42%", the brand analysis said.
silk781220@sportschosun.com
