2.2% → 4.7% Bread sister sensation New director Kim Yeon-koung ranked No. 1 in ratings and controversy
Oct 21, 2025
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According to the 'Fundex Report: K-Content Competitiveness Analysis' released by Good Data Corporation (Week 3 of October), MBC"Kim Yeon-koung" proved its explosive popularity by ranking No. 1 in the TV-OTT Sunday non-drama category, No. 1 in the TV-OTT non-drama category, No. 1 in the TV-OTT non-drama category, and No. 5 in the overall TV-OTT non-drama category. The survey was released on the 20th by Good Data Corporation, a K-content hot topic analysis agency, after analyzing netizens' reactions from news articles, blogs/communities, videos, and SNS on 178 non-drama films that are being broadcast or scheduled to be broadcast from October 13 to 19, 2025.
The new attempt of volleyball entertainment, director Kim Yeon-kyung's sincere leadership, and the growth narrative of the 「Pilseung Wonder Dogs」 are greatly loved by viewers and continue to have high popularity and ratings.
According to viewer rating research firm Nielsen Korea, the fourth episode of MBC 'New Director Kim Yeon-koung', which aired on the 19th, recorded a 2.6% viewer rating, a key indicator of channel competitiveness, ranking overwhelmingly first among all broadcast programs on Sunday. It ranked first in all programs, including entertainment and dramas, which aired on Sunday as well as at the same time, solidifying its position as the 'Sunday Strongest Person'.
MBC 'New Director Kim Yeon-koung' is a sports reality entertainment show featuring the heartfelt challenge and growth story of director Kim Yeon-koung and the players of 'Pilseung Wonder Dogs' first time I knew volleyball was so fun" has established itself as a representative entertainment on Sunday" that opened a new chapter in sports entertainment amid favorable reviews.
Meanwhile, MBC 'New Director Kim Yeon-koung' airs every Sunday at 9:10 p.m.
lyn@sportschosun.com
