"I stopped Jeon Hyun-moo, too..." Kim So-young made tens of billions of won from 30 million won

By Yoona, Lee

Oct 17, 2025

'I stopped Jeon Hyun-moo, too...' Kim So-young made tens of billions of won from 30 million won



Kim So-young, a former announcer, confessed her process of becoming a CEO with tens of billions of sales.

On the 17th, Jeon Hyun-moo's Celeb-British channel released a video titled 「"Making tens of billions of won from 3,000 severance pay」.

The first guest is Kim So-young, CEO who was an MBC announcer. He is also the wife of free broadcaster Oh Sang-jin, who is also close to Jeon Hyun-moo.




Kim So-young said, "The severance pay I received after 5 years of MBC was 30 million won"The start of the business was the money."

He then stressed that `People think Oh Sang-jin would have served her because her husband, Oh Sang-jin, is famous and she started the free program first, but no.'

Kim So-young, who recently received an investment of 7 billion won from a famous company that invested in Coupang Baemin Toss. Kim So-young said, "In fact, he was just an acquaintance who I knew and greeted"As soon as I started the brand, he said he wanted to invest even though he didn't have a track record, so I blocked him. We reinvest with what we earn, so we don't need any investment. He said, "I think it's okay to think about it a year or two after the performance comes out."




'I stopped Jeon Hyun-moo, too...' Kim So-young made tens of billions of won from 30 million won
Kim So-young said, `Since 30 million won in severance pay is not a big amount of money, I went to a place where there was no deposit and the rent was low. I set up a bookstore because I didn't decorate it and just painted it. I started with my favorite book. After that, I opened the 1st to 3rd stores, but COVID-19 came. After holding out for three years, I started e-commerce and started selling bookshelves. The product kept selling out, so I sold it up to the 12th round," he recalled the beginning of his success.

Jeon Hyun-moo bought me five books that I didn't even read at the bookstore. "I feel sorry for you" "I think So-young is too naive to Oh Sang-jin. I opened a bookstore with my favorite book..I told him not to do business, but he did it for nothing."

Kim So-young says, `It's right to sell something that suits me.' `We have an 80% repurchase rate. There are many loyal customers,' he said, showing his business mindset to build trust.




Meanwhile, Kim So-young married Oh Sang-jin, a former announcer, in 2017 and has a daughter.

Kim So-young is in her second heyday by transforming into a CEO who successfully continues her business at the same time as she left the company. It currently operates a total of four businesses, ranging from bookstores to live commerce, health functional foods, and skincare brands.

In June, the brand he launched entered a department store in Gangnam as a pop-up store, and recently opened a pop-up store in Seongsu-dong.



lyn@sportschosun.com