Lee Chae-min Tops October 2025 Drama Actor Brand Reputation Rankings, Followed by Song Seung-heon and Lee Young-ae
Oct 07, 2025
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101,266,718 brand big data of 100 actors appearing in dramas that aired from September 7, 2025 to October 7, 2025 were measured by consumers' brand participation, media volume, communication volume, and community volume and indexed as a brand reputation algorithm. Compared with 81,744,771 drama actor brand Big Data in September, it's up 23.88%. The detailed analysis showed a 14.56% increase in brand consumption, a 10.17% increase in brand issues, a 33.53% increase in brand communication, and a 29.89% increase in brand spread.
"Dramatic Actor Brand Reputation Results of Big Data Analysis in October 2025" 1st place is Lee Chae Min, 2nd place is Song Seungheon, 3rd place is Lee Young Ae."
Drama actor brand reputation According to the big data analysis in October 2025, it was analyzed in the order of 1st place, Lee Chae-min, 2nd place, Song Seung-heon, 3rd place, Lee Young-ae.
The Korea Corporate Reputation Research Institute indexed 101,266,718 brand big data of 100 actors appearing in dramas that aired from September 7, 2025 to October 7, 2025 as a brand reputation algorithm by measuring consumers' brand participation, media volume, communication volume, and community volume. Compared to 81,744,771 drama actor brand Big Data in September, it is up 23.88%.
For drama actor brand reputation analysis, brand big data analysis was conducted with participation index, media index, communication index, and community index. The brand reputation index is an index obtained by extracting brand big data and analyzing consumer behavior with a reputation analysis algorithm, classifying it into participation value, communication value, media value, community value, and social value.
Brand reputation big data analysis can measure positive assessments of brands, media sources and interests, consumers' interest and communication, community spread on issues, and response and popularity to content.
In October 2025, drama actor brand reputation ranked 30th in the order of Lee Chae-min, Song Seung-heon, Lee Young-ae, Shin Ye-eun, Jeon Ji-hyun, Im Yoon-ah, Jang Dong-yoon, Um Jung-hwa, Go Hyun-jeong, Kim Da-mi, Heo Nam-joon, Kim Young-kwang, Kang Dong-won, Kang Han-na, Kim Go-eun, Lee El, Kim Gun-woo, Ire, Park Ji-hyun, Han Seok-gyu, Yoon Seo-ah, Jeong Il-woo, Lee Ha-nee, Ma Dong-seok, Kim Bo-ra, Bang Hyo-rin, Choi Gui-hwa.
Lee Chae-min brand, which ranked first in the drama actor brand reputation, was analyzed to be 8,217,657 in the brand reputation index, with the participation index of 2,111,967 media index of 1,541,157 in the communication index of 2,072,977 in the community index of 2,491,556.
In second place, Song Seung-heon's brand was analyzed at 3,919,557 as the participation index 335,650 media index 372,718 communication index 1,507,013 community index 1,704,177.
In third place, Lee Young-ae brand was analyzed with a brand reputation index of 3,549,119, with a participation index of 638,609 media index of 664,499 communication index of 907,879 community index of 1,338,131.
In fourth place, Shin Hae-eun brand was analyzed at 3,377,749, with the participation index of 765,894 media index of 738,831 communication index of 568,811 community index of 1,304,213.
The fifth-ranked Jun Ji-hyun brand was analyzed with a brand reputation index of 3,316,9444, with a participation index of 532,432 media index of 586,916 communication index of 724,789 community index of 1,472,808.
Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, said "As a result of an analysis of drama actor brand reputation in October 2025, Lee Chae-min brand was ranked first." In the analysis of big data links, the Lee Chae-min brand showed a high score of 'Celebrity, Re-creation, Diverse', and in the keyword analysis, 'Celebrity Chef, Lee Heon, Irreplaceable Actor' was high. In the positive negative ratio analysis, the positive ratio was analyzed at 93.75%.
In addition, an analysis of brand big data from the drama actor brand category in October 2025 showed an increase of 23.88% compared to 81,744,771 big data from the drama actor brand in September. The detailed analysis showed a 14.56% increase in brand consumption, a 10.17% increase in brand issues, a 33.53% increase in brand communication, and a 29.89% increase in brand spread." the reputation analysis.
The Korea Corporate Reputation Research Institute (Director Koo Chang-hwan) analyzes brand big data to determine the amount of change in brand reputation. This drama actor brand reputation survey was conducted from September 7, 2025 to October 7, 2025, by Lee Chae-min, Song Seung-heon, Lee Young-ae, Shin Ye-eun, Jeon Ji-hyun, Im Yoon-ah, Jang Dong-yoon, Um Jung-hwa, Ko Hyun-jung, Kim Da-mi, Heo Nam-jun, Kim Da-kwang, Kang Dong-won, Kang Han-na, Kim Go-eun, Lee El, Kim Gun-woo, Ire, Park Ji-hyun, Han Seok-gyu, Yoon Seo-ah, Jeong Il-woo, Lee Ha-nee, Ma Dong-seok, Kim Bo-ra, Bang Hyo-rin, Choi Gu, It consisted of brand big data analysis on Cheon Ho-jin, Park Seo-ham, Lee Won-jung, Lee Won-jung, Park Ji-hwan, Ji Hyun-woo, Lee Mi-sook, Lee Seung-yeon, Jin Sun-gyu, Lee Ju-young, Park Sang-myeon, Kim Si-ah, Oh Young-sil, Lee Min-young, Sung Dong-il, Cho Hyun-chul, Joo Hyun-young, Ahn Ji-hye, Lee Ah-hyun, Jang Yoon-ju, Kim Seong-oh, Lee Il-hwa, Sung Yoo-bin, Ko Kyu-pil, Han Soo-ah, Bae Soo-bin, Ji Seung-hyun, Jang Hye-jin.
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