Lee Hyori Elevates K-Beauty in Global Makeup Competition ‘Just Makeup’

By GyeEun, Lee

Oct 04, 2025

Lee Hyori Elevates K-Beauty in Global Makeup Competition ‘Just Makeup’



Lee Hyo-ri, who has led numerous trends, opens another new world of 'K-beauty'.

Lee Hyo-ri proved her icon-like presence encompassing beauty and fashion as the MC of the Coupang Play entertainment show 「Just Makeup」, which was released on the 3rd.

Lee Hyo-ri received enthusiastic cheers from 60 participants with her appearance. Rave reviews continued for Lee Hyo-ri, an icon who leads the trend of the times, such as "'Top Star' that everyone really wants to work on at least once.'"




Lee Hyo-ri was the MC of the survival program 16 years after her debut, maintaining subtle tension and giving delicate consideration to the participants to pour out their makeup capabilities.

Like the story told at the production presentation, "'If I've been illuminated so far, I want more people to be illuminated from behind.'" Lee Hyo-ri made each participant's makeup stand out. To this end, Lee Hyo-ri played a role in resolving the itchiness by asking questions that viewers might be curious about, such as makeup intentions, on the spot.

Lee Hyori Elevates K-Beauty in Global Makeup Competition ‘Just Makeup’
Lee Hyori Elevates K-Beauty in Global Makeup Competition ‘Just Makeup’
Lee Hyori Elevates K-Beauty in Global Makeup Competition ‘Just Makeup’
In particular, Lee Hyo-ri's MC skills were even more brilliant in the mission notice. Lee Hyo-ri relaxed and changed the mood when the participants showed nervousness ahead of the first mission, saying "Good luck". Lee Hyo-ri was also explaining the second mission when one of the contestants "Isn't she putting on makeup in 10 minutes?"Let's guess "Just Ten Minute Makeup" I'll try that too" responded sensibly, drawing laughter.

As such, Lee Hyo-ri is leading viewers' empathy and support with a highly immersive progress that freely moves through tension and relaxation. Netizens who watched "Just Makeup" also found it easy to see that MC is a person with symbolism and understanding of makeup" and "Lee Hyo-ri is so comfortable hosting." There has been a succession of favorable reviews.

Meanwhile, Coupang Play Entertainment Just Make-up, in which Lee Hyo-ri is an MC, is released every Friday at 8 p.m. as a mega makeup survival where makeup artists representing K-beauty fiercely compete in their own colors beyond Korea.






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