Lee Jang-woo broke down again a month before his marriage. Lee Jang-woo 2 in the rural village broke the highest ratings

Oct 01, 2025

Lee Jang-woo broke down again a month before his marriage. Lee Jang-woo 2 in the rural village broke the highest ratings



MBC's , which drew great attention last year, visited viewers again for season 2.

, which first aired on September 30 (Tue), recorded the highest viewer rating of 3.6% per minute (metropolitan area, furniture) according to Nielsen Korea's tally. From the first broadcast, it has continued to make headlines by making achievements beyond the figures of season 1.

In particular, Lee Jang-woo, who is about to have a wedding on November 23, said, "This growth is more meaningful.




Lee Jang-woo recently appeared on the YouTube channel 'Dirt Heart Daeho' and expressed his realistic concerns, saying, `It's time to get married, so I take care of this person and that person, and I'm angry when there are 1,000 guests on the list.'

The efforts of the cast member Lee Jang-woo played a part in this achievement. Ahead of the first broadcast, Lee Jang-woo appeared on MBC's popular radio program 'Hope Song at Noon' yesterday (9/30) to announce the start of . In addition, the wedding photo was released for the first time on social media, continuing the promotion of .

The 2049 viewership, a key indicator of channel competitiveness, rose to up to 1.1% per minute. Although it is a program set in the countryside, it has shown its potential to target the younger generation.




Lee Jang-woo broke down again a month before his marriage. Lee Jang-woo 2 in the rural village broke the highest ratings
Consumption activities are the most active, so advertisers prefer it, and as viewers who are sensitive to market changes showed high interest, the competitiveness of the program was likely to expand further.

In the scene where Lee Jang-woo expressed his ambition to find treasure ingredients and make treasure recipes, he recorded a high viewer rating of 1.1% in 2049, showing a strong rise from the beginning of the broadcast.

In addition, in the scene where Lee Jang-woo's unique "taste knowledge" moment appeared at the Ganghwa Island Pungo Festival for the first time on an entertainment show, the highest ratings per minute for households in the metropolitan area rose to 3.6%, exceeding the record of season 1.




is a program in which actor Lee Jang-woo melts into the rural village of Ganghwa Island and fills the quiet space with laughter and stories, and contributes to the regeneration of the region by making Lee Jang-woo's recipe with local seasonal ingredients.

From the first episode of , Lee Jang-woo's journey to find fresh seasonal ingredients and delicious local food in Ganghwa Island is depicted.

The second episode will be a special feature of the Chuseok holiday, extending the programming time to 91 minutes to visit viewers. As it is a place where families gather together during the holiday season, we will visit viewers with more colorful attractions and touching episodes.

Meanwhile, the second episode of will air at 8:10 p.m. on Tuesday, October 7.



shyun@sportschosun.com