Park Mi-hee, a kimchi master with annual sales of 47.8 billion, should I pass on the company to my daughter
Oct 30, 2025
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On EBS 'Seo Jang-hoon's Neighborhood Millionaire' (hereinafter 'Neighborhood Millionaire'), which aired on the 29th, the life drama of Park Mi-hee, who produces 100 tons of kimchi a day and 14,400 tons a year, and leads Korea's leading kimchi company, unfolded. From a poor Jeju girl to a housekeeper responsible for the housekeeping of the top conglomerate of the time, to a CEO of a national kimchi company, the hurt and tears she kept deep in her heart and the story of her valuable success at the end heated up the small screen.
In particular, Park Mi-hee is said to be the main character of the "Kimjang Pension" whose sales soar every year during the kimchi-making season. Sales in October alone reached about 7 billion won and 5 billion won in November. As of 2024, annual sales reached a whopping 47.8 billion won. Park Mi-hee stopped studying due to her father's business failure and moved to Seoul in Jeju at the young age of 16. He was responsible for the meals of 20 people at a textile factory in Seoul with a salary of 39,000 won. Later, at the age of 19, he was selected as a housekeeper at the home of the late chairman of Dae○ Group Kim Woo-joong, and at the age of 21, he was selected as the general manager of the housekeeping of the president of Ssang○ Construction. She was favored by the chaebol family for her excellent sense, such as writing down and preparing the core of the newspaper in advance as well as her unique taste of hands.
Her life marks a turning point when she meets and marries her husband, who used to raise cattle on a small ranch. The ranch was successful enough to increase the number of cattle from seven to 120, but when her husband collapsed from a herniated disc, she opened a restaurant on the spot. And with word of mouth that kimchi is delicious, the restaurant is also very successful? 彭? With this opportunity, Park Mi-hee's kimchi life began in earnest. Then in 2005, the entire kimchi industry was directly hit by the bursting of the Kimchi Parasite egg wave that shook the country. However, Park Mi-hee immediately obtained HACCP certification and quickly secured delivery contracts to hundreds of places, surpassing 10 billion won in sales.
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Next week, the Choi Yeon-mae episode 'The Wife Who Set Up 40 Billion Debt in Aloe' will air. EBS 'Seo Jang-hoon's Neighborhood Millionaires' airs every Wednesday night at 9:55 p.m.
jyn2011@sportschosun.com
