SM C&C, business agreement with Korea University Medical Center..Starting a K-cultural, tourism, and medical convergence project
Oct 02, 2025
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SM C&C announced that it will hold a strategic business agreement ceremony with Korea University Medical Center at its headquarters in Seongsu-dong, Seoul, and promote a wide range of cooperation projects to strengthen global K-branding and realize sustainable ESG management based on the convergence of medical, cultural, and tourism businesses.
With this agreement, the two organizations plan to carry out cooperative projects in various areas such as ▲ promotion of sustainable corporate welfare cooperation projects over the next four years ▲ joint development of global K-culture and K-medical travel and tourism products ▲ support for the development of medical services and cultural contents ▲ joint promotion of ESG management ▲ projects to donate to local communities and revitalize culture and arts ▲ discovery of new cooperative projects for the development of the two organizations.
In particular, it is expected to create a global business model that effectively combines cultural content planning skills proven on the global stage of SM C&C and advanced medical competitiveness of Korea University Medical Center, and to promote business expansion of both institutions through differentiated global services and contents.
Park Tae-hyun, CEO of SM C&C, said "Cultural content IP business and advertising marketing business, travel?As a representative company in the tourism consulting business, we will combine our long-established expertise and know-how with Korea University Medical Center's advanced medical capabilities to showcase unique K-culture and K-medical businesses."
"This agreement will be the starting point for a new era in which K-medical innovation and K-content creativity meet and medical care and culture grow together," said Yoon Eul-sik, vice president of the Medical Center at Korea University. "Through close cooperation with SM C&C, we will be able to introduce differentiated global services and contents that combine medical care, culture, and tourism, and speed up the leap toward the 100th anniversary in 2028."
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