W Korea Apologizes Over ‘Party-Like’ Breast Cancer Awareness Event Controversy
Oct 19, 2025
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The event was held at the Four Seasons Hotel in Seoul on October 15th. However, with a large number of celebrities and influencers attending to create a party atmosphere that blends music and alcohol, there is a distance from the original purpose of improving breast cancer awarenessCriticism grew that "
As the controversy continued, W Korea issued an official apology on the 19th, four days later.
In its statement, W Korea takes seriously the criticism that the organization and progress of the event did not meet the purpose of the campaign"First of all, we deeply apologize for the inconvenience and hurt caused by not carefully considering the positions of breast cancer patients and their families."
In addition, `Many of you who participated with a good heart must have suffered from the controversy.''"We will take this opportunity to thoroughly review the entire process of planning and implementing the event."," he added.
The 'Love Your W' campaign is an event to improve breast cancer awareness that began in 2006 and has been going on for 20 years. According to W Korea, the cumulative donation so far has been about 1.1 billion won, which has been used to support breast cancer screening and treatment expenses for low-income families through the Korea Breast Health Foundation.
But online, with criticism of the organization of the event, it was pointed out that "What do fancy dress codes and party-like celebrity social gatherings have to do with charity events?" On the other hand, there was also a counterargument that "'As the purpose is good, all meanings should not be evaluated only by the size or form of donations.'"
W Korea will continue to look at what is lacking based on criticism and criticism"I will try not to tarnish the sincerity of the campaign."
▶Next is the full text
This is W Korea.
'Raising Breast Cancer Awareness Campaign: Love Your W' is a campaign launched in 2006 that has been trying to promote the importance of early breast cancer screening for 20 years.
However, it was pointed out that the organization and progress of the October 15 event were not appropriate in light of the purpose of the campaign, and we take it seriously.
Above all, I would like to express my deep apology for the inconvenience and hurt caused by not carefully considering the positions of breast cancer patients and their families.
Also, I am sorry to think that many of you who sympathized with the purpose of the campaign and participated with a good heart must have suffered inconvenience due to the controversy.
I think about the hearts of all the people who must have been heartbroken by this event,
We're looking back on our shortcomings.
Over the years, at the heart of the campaign has been the activities of the Korea Foundation for Breast Health, which promotes the importance of early detection of breast cancer and supports surgery costs for low-income families, and the support of those who have shown warm interest in supporting the activities.
We will continue to look at the shortcomings based on various criticisms and points so that their loving sincerity does not lose its luster. Taking this as an opportunity, we will re-examine the entire process of planning and implementing the event more closely.
Thank you.
W Korea Dream
tokkig@sportschosun.com
