W Korea Issues Explanation on Donation Figures After 'Love Your W' Event Backlash
Oct 19, 2025
|
W Korea is a campaign launched in 2006 to promote the importance of early breast cancer screening for 20 years. However, it was pointed out that the organization and progress of the October 15 event were not appropriate in light of the purpose of the campaign, and we take it seriously" he said.
Above all, I would like to express a deep apology for the inconvenience and hurt caused by not carefully considering the positions of breast cancer patients and their families. In addition, I am sorry to think that many of those who sympathized with the purpose of the campaign and participated with a good heart must have suffered inconvenience due to the controversy. We are looking back on our shortcomings, thinking about the hearts of all those who would have been heartbroken by this event."
W Korea said "Over the past years, at the heart of this campaign has been the activities of the Korea Breast Health Foundation, which informs the importance of early detection of breast cancer and supports surgical treatment costs for low-income families, and the support of those who have shown warm interest in supporting the activities. We will continue to look at the shortcomings based on various criticisms and points so that their loving sincerity does not lose its luster. I will take this opportunity to review the entire process of planning and implementing the event more closely," he added.
W Korea held the 20th Breast Cancer Awareness Campaign: Love Your W 2025 at a hotel in Jongno-gu, Seoul on the 15th and invited the group BTS V, J-Hope, RM, Espa Karina, I've Jang Won-young, ILLIT, Kiki, All Day Project, Park Jae-beom, actors Ko Hyun-jung, Byun Woo-seok, Lee Young-ae, Lim Ji-yeon, Jung Hae-in, Choo Young-woo, Park Bo-young, Jeon Yeo-bin, and Park Eun-bin. Actors participated without a big deal, but reportedly received sponsorship funds from fashion brands and jewelry brands. In addition, singer Park Jae-beom was criticized by netizens as he sang songs such as 'body' and celebrities enjoyed drinking at the scene.
The Women's Newspaper revealed data submitted by Lee Soo-jin, a member of the Democratic Party of Korea of the National Assembly's Health and Welfare Committee, from the Ministry of Health and Welfare, the total amount donated by W Korea to the Korea Breast Health Foundation from 2007 to November this year was 315.69 million won. In response, W Korea urgently explained on the afternoon of the 18th, saying, "There is a content that the details of donations are reported differently from the facts. If the amount of corporate and individual donations omitted from the women's newspaper citations and donations to the Seoul branch of the Korea Population and Health and Welfare Association for three years are added together, the cumulative donation of the campaign for 19 years from 2006 to 2024 is 960 million won, not 300 million won. If the total donation of 150 million won this year is included, the donation amount for 20 years is 1.1 billion won, but criticism from netizens continued.
lunamoon@sportschosun.com
