Cha Eun-woo's younger brother, Lee Dong-hwi, became an AI expert. Preparing a system to prevent malicious comments for celebrities

By GyeEun, Lee

Nov 16, 2025

Cha Eun-woo's younger brother, Lee Dong-hwi, became an AI expert. Preparing a system to prevent malicious comments for celebrities



Singer and actor Cha Eun-woo's younger brother Lee Dong-hwi appeared at the conference as an AI expert.

On the 16th 'Sebashi Lecture' channel, a video of 'Korea AI Summit's topical researcher, 'Why Handsomeness is an added bonus | Cho Yong-min | AI expert Lee Dong-hwi | Ko Min-min VC-log' was posted.

Lee Dong-hwi attended the 'AI Summit Seoul and Expo 2025' held at COEX in Seoul on the 10th with Cho Yong-min, CEO of Unbound Lab. In an interview conducted before standing as a lecturer, Lee Dong-hwi said "I majored in media in China. While working in advertising, I participated in this planning and development, and thankfully, I had the opportunity to speak at the AI Summit."




Cha Eun-woo's younger brother, Lee Dong-hwi, became an AI expert. Preparing a system to prevent malicious comments for celebrities
Then "As I lived a close trajectory to celebrities, I focused on their concerns and interests. They always seem to worry about how to communicate well with their fans. I felt that not only individual celebrities but also entertainment and brand companies thought a lot about data feedback. I thought it would be good to plan a solution that collects data like this."

Lee Dong-hwi "I've seen a case where celebrities are suffering a lot from malicious comments. Of course, we have to accept and develop constructive feedback, but there were so many bad comments that went too far because there were so many media. Isn't it the era of individual influencer? We are planning to create a system to protect those who are exposed to the media."

Afterwards, Lee Dong-hwi took the stage as a lecturer with the theme of "'AI Resurrection: AI Created for My Brother, Evolving into a Brand Verification Tool'.




Meanwhile, Lee Dong-hwi drew attention early on with his handsome appearance resembling his brother, and is from Fudan University, a prestigious Chinese university. I joined Unbound Lab through an advertising company.



joyjoy90@sportschosun.com