"I'm annoyed with X-shot". Netizens are angry at Hong Seok-cheon and Um Ji-yoon's rude comments to secondary characters
Nov 12, 2025
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In the video of 'Treasure Box'Season 4 EP.21 'We have invited a beautiful chef with outstanding beauty to Pepero Day, Um Ji-hoon', which was released on the 11th, comedian Um Ji-yoon appeared as a co-character 'Um Ji-hoon'.
"Treasure Box" is a concept in which famous male celebrities appear and receive the attention and interest of MC Hong Seok-cheon and Kim Smart. However, in this episode, problems arose when MC Hong Seok-cheon and Kim Smart-Ddak treated Um Ji-yoon, who appeared under the concept of a male co-character 'Um Ji-hoon', like a female guest.
From the beginning of the video, Um Ji-hoon (Um Ji-yoon) appeared, the two MCs could not hide their embarrassment. In particular, Hong Seok-cheon made remarks without hesitation, saying, "'Writers are mistaken for the channel 'Magnetbox'XX Annoying'.
The most controversial scene broke out in the second half of the video 'Pepero Game' mission. In response to the explanation of the game using Pepero, Hong Seok-cheon was straightforward in front of Um Ji-hoon (Um Ji-yoon), saying "XX I'm annoyed."
Subscribers who watched it criticized, such as "I crossed the line" and "I feel bad" In the video comment window, there should be an appropriate line for Hong Seok-cheon, the production team, or YouTube", "Um Jiyoon, you did a great job. You need to be apologized.", "MC couldn't keep up with guest capabilities", Negative reactions such as "'Why did you call me a secondary character if you didn't intend to enter the world view?' and 'You should have been quite rude.'
The majority of netizens pointed out that Um Ji-yoon appeared as a secondary character 'Um Ji-hoon', so MCs should also have been treated with respect according to the world view. Rather, Um Ji-yoon's immersion and effort were evaluated as 'hard carry', and the MCs' lack of preparation and rudeness have been criticized for reducing the level of immersion in the program.
Regarding the controversy, YouTube entertainment's 'courtesy over the line' is on the cutting board, and attention is being paid to whether follow-up measures such as the publication of apologies by production staff and others will continue in the future.
mj.cho@sportschosun.com












